Marketing Idea #74: Exit Interviews Are a Must

Marketing Ideas Exit Interviews Are a Must

Conduct exit interviews anytime you have an employee submit his resignation. In conducting this survey, you begin to determine where you’re falling short in keeping your people. Often, you’ll find that money isn’t the top issue. What you’re looking for is how you are able to improve your internal marketing. How do you craft a […]

Marketing Idea #45: The Power of Aroma

Marketing Ideas Power of Aroma

Create an aromatic environment by using vaporizers or oils. Have you ever walked past a restaurant or café and been captured by the rich or appetizing aroma wafting from inside? Studies have shown that customers linger longer in aromatic environments. Our sense of smell is the only sense that isn’t filtered by the brain. (It […]

Would changing your business name help your brand?

Changing your organization’s name to better suit your market can be powerful. So many business owners feel they have built equity into their brand name. While this is true to some extent, the extent of that equity is often over-valued. Changing the name to something that better reflects your mission in the world can yield […]

It’s Good to be Small Sometimes

Small business owners and start-ups actually have something of an advantage over larger corporations. When a start-up makes a marketing mistake on a shoestring budget, it’s easily corrected as long as it’s dealt with quickly. When a large corporation puts millions of dollars behind a mistake, the mess and long-term damage to their self-image is […]

Marketing Idea #89: Collect Testimonials

Marketing Ideas Collect Testimonials

Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing collateral (newsletters, ads, […]

Best Marketing for Realtors? Word-of-Mouth Referrals

Marketing Ideas for Realtors

As a group dedicated to finding people homes, realtors provide a pretty valuable service to others. One of the best ways realtors can drum up extra business is by going above and beyond for their current customers. Word-of-mouth referrals are one of the best forms of advertising and people will talk about their realtor for […]