Marketing Idea #73: The Casual Survey

Marketing Ideas Casual Survey

If you aren’t doing so already, casually survey all clients before they cash out. Kindly request their permission to ask them basic questions about their occupation, their use of time, the reason why they’re in front of you, what they like (and would improve) about their experience, and so on. This will give you a better idea of who comes to your store and why. Train your staff to do the same. Ask the same questions of everyone.

Tip: You don’t have to ask a flurry of questions from every customer that walks through your doors. Ask a single question of every customer one week, another question the next, and so on, and you will begin to shape a picture about the people who shop from you.

Marketing Idea #74: Exit Interviews Are a Must

Marketing Ideas Exit Interviews Are a Must

Conduct exit interviews anytime you have an employee submit his resignation. In conducting this survey, you begin to determine where you’re falling short in keeping your people. Often, you’ll find that money isn’t the top issue. What you’re looking for is how you are able to improve your internal marketing. How do you craft a culture that keeps and nurtures the best employees? How do you build fierce loyalty and pride among your employees? Among your customers? Your vendors? Begin asking the tough questions. The sooner you get the answers, the sooner you’ll be able to emerge as a company people aspire to work for and with.

Marketing Idea #50: Hold a Cooking Contest

Marketing Ideas Hold a Cooking Contest

A restaurant might have a cooking contest for newly graduated local chefs. During the event, the restaurant would charge ten dollars per person to sample all the showcased dishes. Attendees must vote on which dish is the best. The dish that wins gets on the menu (which should tell the story about how the dish came to be). To make the stakes higher, the restaurant might even hire the winning chef.

Tip: This idea also works when you need an event catered and don’t have a large budget.

(Image source: Heinz.)

Marketing Idea #45: The Power of Aroma

Marketing Ideas Power of Aroma

Create an aromatic environment by using vaporizers or oils. Have you ever walked past a restaurant or café and been captured by the rich or appetizing aroma wafting from inside? Studies have shown that customers linger longer in aromatic environments. Our sense of smell is the only sense that isn’t filtered by the brain. (It bypasses the limbic system entirely.) What can you do to appeal to this sense? What scent might coincide with your branding effort?

Better: Coffee and cookies are better than air fresheners. Many people may be allergic (or think they are—same thing) if the wrong scents are used. Some offices ban their use.