Pick Your Customers Wisely (or Prepare to Pay the Price)

marketing ideas 101 pick your clients

Chris Lema, VP of Software Engineering at Emphasys Software is a WordPress advocate. He maintains an informative, engaging blog at chrislema.com where he regularly discusses the in’s and out’s of WordPress development, best practices and client engagement. In his post Two Kinds of Customers, he describes two common scenarios in the web development world:

Customer #1: The Savvy

They’re clear about the tasks they want to assign you and have reasonable estimates about how long it should take. They want to know about your availability and cost to see if they can afford you. […] they want a web site, they know they want WordPress used as their CMS. They know that some themes are better than others, so they’re ready to pay for one of the more popular and well-coded ones. […] You get off the phone, having enjoyed your time and no more than a minute goes by before it rings again.

Customer #2: The Neophyte

This customer sounds like they don’t know a thing about what they want. […] They’re not clear on the tasks or why you might be the right answer. They don’t know anything about technology […] And they’re hoping you have time and aren’t too expensive to help them. […] They have no sense of budget and can’t grasp what aspects of the project could be done in minutes verses days. […] All they know is that they need something – and of course, they’ll know it when they see it.

Chris’ big question:

If you could only pick one customer, which do you pick?

pick your customers

At first blush, Customer #2 is the kind of customer I think we all cut our teeth on and eventually strive to get away from. Of course, there are always exceptions to every stereotype. Some of these Customer #2 types turn into fast friends, great advocates and long-time clients, while Customer #1 projects can fall prey to phenomena like bad technical karma, long response times and “design by committee”.

Still, stereotypes exist for a reason and Chris has held up these two for us to consider.

We who have been in business long enough to have been knocked around by customers who think we wave magic wands that materialize websites (widgets, whachamahoozits, whatever.. you name it..) eventually begin to gravitate toward more savvy clients. Why? Less heartache, higher-profile projects and “professional grade” budgets and attitudes.

Yes, margins can be wider for that lower-hanging, Customer #1 fruit. If a customer just needs to migrate to a WordPress platform (as many do), an outsourced migration can offer a wonderful return. We’ll do those too, so long as the prospect answers an extensive questionnaire designed to solidify their vision. If they don’t survive the questionnaire process, we figure they weren’t serious about their project and we have managed to keep our attention on the folks that matter most; those who already know us, like us and rely on us for web and marketing services.

My recommendation: Develop a questionnaire to help you address the price-comparing tirekickers. Include all the questions you typically need to answer in order to develop a proposal. Include questions about their budget, timeline, goals, audience, tone, and competitors. All of this will assist you in bringing together a project that fits the client and it will serve to separate the chaff from the wheat.

P.S.- We recently ‘fired’ a prospect who said he didn’t have time to answer our web design questionnaire (a 7-page Word document.) He wanted an overhaul to his ecommerce site, but resisted updating the look and feel to accommodate a new cart (WooCommerce). When he said he couldn’t find the cart on the example we gave him (it’s located prominently in the horizontal navigation bar) we knew disaster lay ahead. In our eyes, that project was not worth the $5,000 he said he was willing to invest. We have ZERO interest in doing work for folks who don’t have time to invest in their own projects, resist change for the new and better, and have problems navigating websites based on common user interface standards.

Once upon a time–when we were hungry for work–we may have taken this client under our wing. In this case however, I let them know we would not be a fit for what he was looking for and I respectfully referred him to some other web designers in town.

What would you have done?

In support of your efforts,
Matt

Writing and Buying Articles: Is iWriter Right For You?

marketing ideas iWriter review

If you have a blog online, you need articles to ensure the success of your blog. If you want to make extra money online, then writing articles for other people is an excellent way to get money quickly. An online writing service called iWriter caters to both people wanting articles written and people wanting to write articles. But is iWriter right for you?

online writing

For People Who Want to Buy Articles

If you need articles written for you, then iWriter can definitely be your best friend. There are not too many downsides for people requesting articles.

Personally, I have not seen anywhere else who offers articles as economically as iWriter. You can get a 500-word article for as low as three dollars. That is cheap!

However, the cheapest articles are written by the most nubile writers. Most of these writers have been negatively rated by other people buying articles, or they are just starting out on iWriter. Obviously, if you get someone who is just starting out, you could end up with a really great writer at a really low price, however you are rolling the dice here because most the writers in the basic category are not excellent writers. More like “writers in waiting.”

The great news is—if you’re willing to spend a few more bucks—your article will only be seen by the top writers on iWriter (the ones who have been consistently rated as “premium” writers.) There are some really talented writers in the 4-stars-and-up group, and there are even more masterful writers in the elite group. These folks will cost you twice as much, but that is still a cheaper price than any other article-buying site once you figure in your time to rewrite that pathetic little article you got on the cheap.

You Choose The Articles You Want

You get to dictate what kind of article you want, what keywords you want in the article, what your article purpose is for and any other instructions at you want to include. This can take a few minutes, but it helps you get an article that meets your needs.

No matter who writes your article, you can choose to accept it or to reject it after you see the full article. This is quite unique to iWriter. Other article buying sites only allow you to see part of the article before you decide to buy it, to hedge against plagiarism.

One of the great features of iWriter is that you can send your requests to specific writers. This means once you find that excellent writer, you can specifically request them for every future article. A huge time saver!

Even though iWriter’s focus is articles, you can also get e-books and article rewrites done. Again, buying e-books on iWriter is much cheaper than buying e-books anywhere else. However, as of now, there is not much formatting the writers can do. Authors can write the content for you, but you will still need to format the book. Still, this can save you hours and hours of writing if you want to create a report or e-book.

Is iWriter Worth It For Requesters?

Absolutely. If you can find yourself in elite writer who understands what you want in an article, you are set. You’ll be paying less than most people on the Internet for content that is just as good.

And of course, if you simply want a deluge of almost-readable articles stuffed full with keywords for SEO purposes, then there is no other place like iWriter to get articles. You can buy hundreds of articles from basic writers at a very low cost.

»Visit iWriter.com

online writing

For the People Who Want to Write Articles

If your intention is to make some extra money writing articles, then iWriter can be a great option for you, depending on how well you write. Writers do have slightly fewer perks than requesters, however. First, the good news:

The Plus Side to Writing for iWriter

Once you become an elite writer, you can choose to write any article you want. Every day there are hundreds of articles available for you to write. In fact, you will notice there are new requesters almost everyday because iWriter is growing at such a rapid pace. (Good news for writers!)

This means your income potential is only limited to how much, how quickly, and how professionally you can write. If you have a good grasp on the English language and can write quickly, you can potentially make a full-time living off iWriter.

If you impress enough requesters, you will never be short of work.

Requesters are able to choose their favorite writers, so you can easily become a favorite writer of many requesters and therefore always have work available and (as a bonus) earn more money.

You earn a percentage of each article you write. As of the time of this article, iWriter takes 29% of the total cost of the article. This means if you’re writing a 700 word article, the cost to the requester five dollars and you, as a basic writer, will earn $4.05. However, if you get a personal request to write the article, then you earn another 5% of the total price paid. Therefore, getting people to request you definitely works in your favor over the long run.

As a writer, you also earn extra money through tips. When a requester accepts the article, they have a choice to tip. If you can find generous requesters, tips help supplement your income.

The Downside of Writing for iWriter

Let’s face it; rejection sucks. At iWriter, requesters can reject your article without reason. If you are someone who takes an hour or longer to write an article, this can greatly affect the amount of money you make. Wasting an hour or two on an article that doesn’t earn you any money can really chew glass. However, if you own other blogs, you may be able to repurpose those rejected articles, or try sell your rejected articles at other places such as Constant Content.

For writers, probably one of the largest drawbacks of iWriter is the effort required to get yourself upgraded to elite status. Currently, you must write 30 articles at a basic level before you are allowed to move up to premium or elite status. If you write slowly (but you are a good writer) this can require saint-like patience. Nobody wants to earn a few bucks for a lot of work. The two ways to get through this seasoning period? Focus on the light at the end of the tunnel and choose to write longer articles (which earn you more money.)

The other drawback is that you are graded on a five-star system. Requesters give you a star rating when they accept or reject your article, and this can greatly influence the amount of money you make. A basic writer is one who receives an average of 4 stars or less. A premium writer has an average of 4-4.6 stars. And an elite writer has an average of more than 4.6 stars.

While most requesters rate you fairly, there are many who may give you 4 stars for no apparent reason. Understandably, this can become very frustrating when you are trying to work your way up to elite status.

Is iWriter Worth It for Writers?

It can be. If you

  • can work yourself up to an elite status,
  • have good research skills or knowledge to write from,
  • have people who request articles from you, and
  • can produce an article with an hour,

then iWriter can be an excellent place to earn a part-time or full-time income from!

»Visit iWriter.com

Online Writing Made Short Work at iWriter

marketing ideas online writing

Your new website or blog needs content that is going to grab and keep your viewer’s attention. It also needs to appear as if it was written by a true professional. Let’s face it. We’re not all loquacious blog writers and sometimes, our written word may not offer our website what it truly needs to compel readers to action.

If you want content that impresses, you may want to consider paying for articles and buying blog posts. There are many sites where you can find online writing services offering top notch writers (oDesk, Elance, Guru, etc.,) but how do you know where to start? Two popular sites many people use to find writers work are iWriter.com and Fiverr.com. For this article, I will use iWriter and Fiverr as opposites on either side of the online-writing spectrum.
online writing

What is iWriter?

Need an article written? Can’t get to that third blog post this week? Looking for essay writing? Have your writing project done easily by using iWriter.com. Here, “requesters” post requests for writing work. Pick your keywords, suggest the topic and write a short summary to help your prospective writers read your mind. Be sure to include special instructions if you have any other directions that could help a would-be author zero in on your perfect article or blog post.

marketing ideas online writing iwriter

Visit iWriter.com

Your writing jobs are then posted to the writer community (those seeking author and blogging jobs,) at which time someone grabs your request and tries their hand at writing for it. The requester (you who’s buying the article,) can read the article or blog post before you pay. Like the work? Pay for the article. Need revisions? Request them and be specific!

What if you don’t like the article written by your iWriter author? You have no obligation to buy the article. The iWriter website allows you to reject any writing jobs and let someone else try writing it for you. (Keep in mind however, the lower your approval rate, the less likely the higher-quality writers will invest their time into your jobs!) You can also ask the writer to make adjustments to the work so you don’t have to reject them completely (full rejection wastes both yours and your writer’s time, so avoid it when you can.)

To sum up, iWriter is a professional online writing site made for writing and writing only.

online writing

What is Fiverr?

Fiverr is a site where people pay exactly five dollars for a wide variety of services. Here are the categories Fiverr offers:

  • Gifts
  • Graphics & Design
  • Video & Animation
  • Online Marketing
  • Writing & Translation
  • Advertising
  • Business
  • Programming & Tech
  • Music & Audio
  • Fun & Bizarre
  • Lifestyle
  • Other

marketing ideas online writing fiverr

Visit Fiverr.com

If you are looking to have something written for your website or you need some help marketing, you can find that on Fiverr. You will pay no more than $5 for each service or “gig”. While there are some fun gigs on Fiverr, there are also a fair amount of dregs and scams, so buyer beware here! Certain services (such as having fun videos created for you) have a higher chance of quality delivery than others (like this traffic generation scam I ran across.)

With Fiverr, you can also reject your articles if you’re having someone write for you, however you may find your review disappears! (As in, your warning to others that the Fiverr gig vendor is shady or subrate is mysteriously deleted!) Fiverr takes an undisclosed cut of all their gigs, and they seem to protect their top earners; regardless of any sense of good business ethics or transparency.

In review, Fiverr offers an online marketplace for a wide variety of random services.

online writing

Why Use iWriter?

There are several ways you benefit from using the online writing service iWriter for you article-writing needs. Here are some reasons why you should consider becoming a requester on iWriter today.

iWriter is Simple

To begin receiving articles from iWriter, simply sign up, post your writing job and then sit back while writers do the work! Paying is simple and you don’t have to search for good writers to do the job; the writers come to you. Need a really high-quality article written? Pay a little more to have your writing job placed in front of writers with a 4.6- to 5-star rating.

iWriter is Inexpensive

You can pay as little as $1.25 for a quick article. The more you pay, however, the better quality writing you receive. You can pay as much as $18 for a 1000-word article and expect to have gleaming perfection delivered to you from one of iWriter’s premium writers. The amount you pay is up to you. If you are putting the writing on the main page of your website, you may want to spend a little extra to ensure that post is excellent quality. For article marketing, you may feel the backlinks are more important than the quality of the article, so you may target a lower pay range for this work.

As an iWriter Requester, You Call All the Shots

When you place an order for articles you need to have written, you explain exactly what it is you want done in the special instructions area. This is where you can explain to the writer what you want written, how you want it written and what to include. There are also fields where you will specify keywords, article length and article tone so the writer can keep the keyword at a certain percentage if you are using the articles for advertising and marketing.

When a writer completes the first draft of your article, they submit it for your review. If you like it, you simply pay and download. If you don’t like it, you either ask the writer to make revisions to the article or—if it’s a real train wreck—you have the option to turn it down completely. This means you can turn down as many attempts as it takes until you get the article you really want. (As mentioned earlier, it’s best not to reject articles will-nilly because this lowers your approval score and can drive talented writers away from you.)

iWriter Saves You Time!

Often, the turn-around time it takes to receive your article is very fast. One of the ways writers establish their reputation on iWriter is by providing quick responses to writing jobs. Usually, your blogging jobs are accepted right away, which starts the clock on the job. This means you can have quality content written for you within a few hours. If a writer submits their article and you like the first draft, you simply pay for it and it’s yours right away!
online writing

Afterglow

Ultimately, using the iWriter online writing service can save you a lot of time and heartache while bringing you great content for your readers. But then, iWriter is a service dedicated to writing.

While Fiverr is good for certain things, online writing doesn’t seem to be one of them. There are occasionally talented authors found on Fiverr, however they seem to quickly be crushed by a deluge of $5 requests once the Fiverr community discovers them. (I’ve seen several of the best writers on Fiverr remove their writing gigs or fall ridiculously behind in their writing assignments, regularly failing to meet deadlines and compromising their ratings.)

While any online writing service may require some hunting to find your favorite writers, once you have them selected, using a writing site like iWriter can help make your website a content-rich powerhouse. Highly recommended.

»Visit iWriter.com