There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more
Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their details. Getting the conversions can be a tricky business so we at … Read more
The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially … Read more
“An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’. A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious … Read more
Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated … Read more
Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb. Guys, I’ve been marketing online, I’ve been marketing in the online and offline worlds for over 20 years, right? So I should know this stuff. I should know this one little jewel, … Read more
So maybe you’ve gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the e-book, you can expand that article into a … Read more
At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for fundraisers to get by. The sting of the Great Recession can still be felt, can’t it? People … Read more
Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more
Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust … Read more
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning, and careful execution to get it right. Click here to view an enlarged version of this infographic. Embed This Image On Your Site (copy code … Read more
by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and … Read more