Infographic: The Art of Window Displays

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective storyline type displays or they simply let colours or their clothes do the talking, these brands ensure they turn heads with their window displays.

infographic window displays

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It can be a task to get window displays right. In fact, window dressing is an art in itself which requires a lot of experience and of course, attention to detail. In our info graphic we outline some of the most impressive window displays over the past few years that have rocked the world of retail. We provide details on each: what is depicted in the display, where it is located and why is it so effective. These inspiring designs will make you look at window displays in a whole new light. From Bergdorf Goodman to Chanel and Apple, we cover some of the most impressive window displays over the past five to ten years.

See how visual merchandising is done right with our insightful info graphic on “The Art of Window Displays”. Enjoy!

~The ShutterCo Team
www.shutterco.ie

Do you recall the best dressed window you’ve ever seen? Care to give them kudos?

Infographic: Mobile Market Domination

Why Your Business Needs A Mobile Marketing Strategy

People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day.

infographic Mobile Market Domination

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It’s predicted that by 2017, there will be 10 billion connected mobile devices. Additionally, more than half of all mobile devices will be smartphones. As mobile continues to dominate the market, brands will need to implement a mobile marketing strategy that will help them reach their customers.

Mobile is becoming an integral part of marketing strategies because it’s changing the way people consume content. According to the infographic, 51 percent of mobile traffic is mobile and 90 percent of tweets are from a mobile device. Clearly, mobile is making a huge impact on how brands should create content for their customers.

Mobile is also important for brands because people are using their smartphones to make purchasing decisions. In fact, four out of five consumers have used their smartphone to make a purchasing decision. Additionally, more than half of consumers believe mobile making shopping more enjoyable.

When people use their mobile devices for shopping, there are a number of things they look for. According to the infographic, 67 percent of consumers use their smartphones to search for a store’s location. Not only that, but 51 percent of consumers use their smartphones to research product information and 59 percent use them to compare prices.

Mobile domination is changing the way brands create exposure for their business and target customers. By creating a mobile strategy, your business will have the opportunity to create more awareness and build relationships with customers.

Have you had any luck marketing to a mobile audience?

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Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.