Proper Insurance Can Help Your Brand or Small Business Marketing

Proper Insurance Can Help Your Brand or Small Business Marketing

A fascinating new study on shifting customer insurance demands in the digital age from Accenture looked at over 33,000 insurance customers in 18 different markets, in order to identify the latest trends and types of customers. Since we’re talking business insurance here, let’s assume that extrapolating the findings of the survey to … Read more

Growing Use of Robots in Marketing

Growing Use of Robots in Marketing

1111Perhaps humanity is still far from applying the Voight-Kampff tests (a la Blade Runner) to distinguish between an android and a human being, but it is a fact that robots are a part of our lives now. For many, the presence of robots goes unnoticed; however, right now a software-driven robot (better … Read more

The Use of Artificial Intelligence in Marketing

The Use of Artificial Intelligence in Marketing

Have you ever sat down to think about who manages the emails you received that are advertising products sold and services offered by a business close to you? The emails also usually somehow have an idea of what type of products you might need or be interested in. There definitely isn’t someone … Read more

Which fictional salesperson are you?

which fictional salesperson are you?

Sales isn’t an easy job. No matter the product, persuading someone to buy is never easy. Furthermore, while there are some established best practices, there is no one-size-fits-all strategy when it comes to sales. Much of sales is trial and error, testing things to see what works for you – the best … Read more

Psychology of Colors for Website Design and Branding

Psychology of Colors for Website Design and Branding

We may not notice it but colors affect our lives on a daily basis. There is an energy about them that affects us emotionally and psychologically.  Color can affect our mood and our decisions. Colorcan help us convey messages without really saying anything.  For example bright red definitely brings a distinct message … Read more

Ten Smart Effective Uses for Twitter

Ten Smart Effective Uses for Twitter

Twitter is one of the biggest and most popular social media platforms in this generation. People usually use it to post their thoughts and photos, share links of other websites, and to participate in certain discussions as well. We are certainly aware of news being made on Twitter with the like of … Read more

Infographic: Ways to Prospect More Effectively

infographic header prospect more effectively

Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail. One of its most important and initial steps is called “prospecting” – the process of qualifying the leads who has demonstrated the … Read more

3 Tips to Building a Quality Brand Reputation

brand reputation

With the volume of competition and platforms available today, gaining a reputation for exceptional products and services has to go beyond hard work and marketing strategies. Companies need to think of smart ways to stand out from the crowd, attract a loyal following and keep their good reputation. If you’re looking to … Read more

Top 5 Marketing Strategies for Insurance Companies

marketing strategies for insurance companies

Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your business to reaches that are usually far beyond your grasp. But … Read more

Infographic: SEO Why Your Business Needs it NOW?

infographic seo why your business needs seo header

In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the competition stiffer, it also allowed many brands, especially the small ventures, … Read more