Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and other community events. In joining forces, you bring value to each other; your outreach efforts are improved, and the value and local impact of their programming is increased.
Marketing Idea #70: Make the Media Your Partner
