Guerrilla marketing requires imagination and a great creative team. This type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla marketing think tanks.
1. Frontline Takes it From the Top
Frontline purchased a full floor space in a multi-level mall. From the second story, customers could lean over the floor and look down on a giant dog. The dog is scratching its ear. The tag line is, “Get them off your dog”, and from the second floor, the people walking across the floor look like small bugs or fleas. The floor makes customers look twice at the ad, which is exactly what a business needs.
2. Nestle Uses Imagination
Nestle used their imaginations with a park bench. The bench was slotted and brown–just like a Kit Kat bar. Nestle grabbed the bench and painted half of it with the Kit Kat wrapper. It looks like a candy bar. The image is imaginative and looks so realistic that it makes us want to go grab some chocolate.
3. Advil Stabs Us With Their Message
Advil used paper and imagination to advertise their pain product. The poster was placed halfway down the pole so the pole came through the poster. The image of the man holding his head on the poster had the pole poking straight through his head. The tagline read, “More Powerful than Pain.” Anyone who has had a headache relates.
4. Swiss Skydive Presents a Preview of Your Dive
Swiss Skydive grabbed an elevator floor for their innovative guerrilla ad. The floor is painted in three dimensional fashion to represent how it looks to freefall in a skydive. Imagine looking at the floor as the elevator descends in the building!
5. Ambience Hot Sauce Blows!
Ambience Media purchased space in restrooms–on the hand dryers. The picture of the man who seems to be blowing your hands dry represents the power of the hot sauce. It’s so hot, you’ll blow hot air!
How Can You Use Guerrilla Marketing?
The idea behind these guerrilla ads is to grab attention. Customers look twice at these ads simply because they are so very unique. The ads require a lot of imagination and an outside-the-box attitude, but look at absolutely every surface you come across–there might be a guerrilla marketing opportunity waiting there for you!
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.