3 Tips to Building a Quality Brand Reputation

With the volume of competition and platforms available today, gaining a reputation for exceptional products and services has to go beyond hard work and marketing strategies. Companies need to think of smart ways to stand out from the crowd, attract a loyal following and keep their good reputation. If you’re looking to boost your brand, consider the following three tips:

1. Focus on One or Two Strong Brand Messages

Your brand messages should incorporate your company’s personality, values and goals and allow you to relate to your target audience. Don’t overextend yourself by trying to reach everyone, but rather focus your resources on a high-quality message.

Think of Louis Vuitton. This brand focuses on messages of luxury and premium craftsmanship, and all of their marketing and advertising campaign show off this reputation. Similarly, Amway has a brand message focused on building small businesses and helping their employees maintain a healthy work and family life. Even though the company has faced negative press, Amway has used it to talk about how their company works and how they’re working toward a greater cause.

Pick out a couple of key principles and incorporate them throughout your products, marketing and communication campaigns.

2. Incorporate the Latest Trends and Technology

Quality is mostly about ensuring that your products and services perform the best in the market; using modern technology is crucial in achieving this. Your company must remain up to date with technology that is fast tracking your operational, advertising and marketing processes. You also need to keep up with what’s setting your brand apart and keeping it fresh in your customers’ minds.

Apple serves as a good example of this. They pride themselves on being the biggest innovators in the industry by coming up with new and better ways to develop their smartphones, tablets, laptops and computers. As a representative of modern technology, they have become associated with high-quality products and are the leaders in their field.

Research new trends, such as virtual reality, social media and audience targeting techniques, to implement across your products, marketing and other processes. This enables your brand to stand out as progressive while also helping you fine tune your customer experience.

3. Be Aware of Competitors and Market Environment

Who you’re up against plays a huge part in how your brand is perceived by your audience. To maintain a good standing in your industry, you need to be aware of what your competitors are up to and the overall market environment in your industry. For example, you need to know what your audience needs and wants are and how much they are willing to spend.

Once you know what the market is like in your industry as well as who your target audience is, you can adjust your products and marketing campaigns to meet their needs. Ensure these needs are incorporated throughout all of your brand campaigns so you can maintain a trustworthy reputation.


Naomi Bagga is a young media professional living in Australia. She works at UK-based digital partner marketing firm, Performance Horizon. She is passionate about music, entertainment, freelance writing and the changing media landscape, and loves photography, fashion, travel and a good cup of coffee.

Top 5 Marketing Strategies for Insurance Companies

marketing strategies for insurance companies

Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your business to reaches that are usually far beyond your grasp. But you can’t do this if you don’t know how to run a proper marketing campaign. Sure, you might have a great idea, but if you can’t realize that idea, there’s no way that any change will happen. What you need is knowledge and imagination because both of these traits will enrich your marketing campaign and let you create something unique. Your main goal should be to create an amazing marketing campaign that will bring even more customers your way.

Regarding insurance companies, if you’re an owner of such a company you shouldn’t have any difficulty running a successful marketing campaign using these tricks. You’ll even be able to negotiate lower car insurance. Without further ado, here are the top 5 marketing strategies for insurance companies!

Be aware of the market

Being aware of the market will bring you an advantage over your competitors plus you’ll be able to know exactly what the people are looking for. If you don’t constantly keep track of the market, there’s a high possibility that you will lag behind others. Don’t allow this to happen by monitoring the market at all times. As the market changes, so should you and your marketing campaign. Staying in the past, even though it is more stable, generally means that you won’t be able to stay in front of the competition. Dedicate some of your resources into keeping track of the market, and you’re all set!

Initial situation and project goal

Once you start your company, set an immediate goal that you’ll strive to achieve in a personally given amount of time. Goals are crucial for all companies because you must have something to strive for. If you don’t, then chaos appears, and chaos isn’t good. The organization is key and, we can’t stress this enough, invest in some great organization – it will make your life easier. Take a look at the initial situation, and you’ll get an idea of what exactly you want to achieve and which way to take to that destination.

Measure the effectiveness of marketing

Once you develop a marketing campaign, make sure you check out all the variables and see if the campaign is any good. If there are too many faults and possible room for error, then it might not be a good idea to go through with that particular campaign. Otherwise, simply polish the plan and start working. Measuring the effectiveness isn’t only necessary at the beginning of your marketing campaign as the effectiveness itself can change depending on the circumstances. In short, you should constantly keep checking on things, so you know everything is going great and if, in the case of an issue or two, you need to make changes, you’ll be able to make them quickly and efficiently.

Project results and outlook

Once you run your marketing campaign and strategy, you’ll need to keep checking on how well they’re doing. Of course, we covered this in the previous part of the article. This is the part where we talk about the end-result of a marketing strategy. You should project the results and check if there is any room for improvement. Of course, you should fix the bad parts and issues, but you should also perfect the good parts. Once this is done, take a look at the results as a whole and see which smaller part simply doesn’t fit. If you do this with enough attention to detail, your next marketing campaign will fare much better.

Accumulate feedback

Finally, listen to your customers and employees. Listen to what they say because their feedback is incredibly important. If there is anything wrong with what you chose to do, then your customers will notify you. Accumulate all of this feedback and take a long, hard look. You’ll know if what you’re doing is right or wrong, which lets you plan what to do in the future accordingly!


Andy Bell a content writer who loves reading and writing different blogs. He writes about the categories like Money, Networking, Business, Insurance and many more.

Infographic: SEO Why Your Business Needs it NOW?

In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the competition stiffer, it also allowed many brands, especially the small ventures, to improve their visibility across the internet, helping them to reach a larger audience and increase their leads and sales.

Your business might be implementing a couple or more digital marketing tactics today, but there is one technique that you should never miss to take advantage with, and that is Search Engine Optimization, or more commonly known as SEO.

Though SEO may seem like an old-hat, there can be no doubt that it is still the most effective organic traffic driver today. According to statistics, 93% of people who are looking for products and services do so use a search engine. With that huge amount of raw traffic, it is impossible not to attract enough volume of the audience that will find your product and services helpful.

To ensure that your website will resonate on top of search engine results pages, you must employ highly-qualified SEO practitioners to make your website all set up – from its user interface all through its technical roots such as headers, meta keywords, and title tags.

To help convince you more, here are the key takeaways from the infographic below which details the reasons why business should implement SEO today.

  1. Many people start their online experience through search
  2. It is more cost-effective than other marketing tactics in terms of producing organic reach
  3. It generates highly targeted traffic that converts into loyal customers
  4. Your competitors are probably doing it today.
  5. It caters to mobile consumers
  6. It keeps an evolving so there is an unlimited number of opportunities.

Check the infographic below from Harris Myers to learn more.

infographic seo why your business needs seo

 

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Email Marketing 101: Extremely Effective Methods to Deliver Your Products and Build Your List Online

email marketing ideas

Building your online list can jumpstart everything for your business. This is where you have to collect your visitors email address since all of them are potential customers. The best way to do this is to have them register their email address as you provide them with something related to your service or website.

Once you get them on your email list, you can send them correspondence as a means of updating them about your company and your website content. You can also provide them the answers to their queries.

There are three things that can help you achieve an email list. The first is to GENERATE. Show all your prospective customers everything that you have in store for them. The second is to CONVERT where you need to get as many information as possible. The third is to FULFILL where you need to give your customers what you promised them.

All of the methods of delivering a product must be done without any hitch. Right from the start, customers might be doubtful to offer their personal details to you. That means any slight glitch in the delivery might heighten their fears. It might affect your ability to convert. Here are ways to ensure better ways of delivering products.

The first way is by Single Opt-in. You do this by immediately sending them an email about what you can offer them. They get information right away about your product. This is not a foolproof manner though because you cannot confirm the address is actually the prospective customers. There is no way for you to assure yourself that the email will be sent to the right person. Also, the providers of email marketing services will execute this with a server that is not that dependable. They use these because they are more cost friendly. Unfortunately, although this may produce results, it may not be that accurate. There is a good chance that spam may be delivered to your clients and a good number of mails are bounced back. The good thing about it is that it is very easy to use and simple to do. Everyone on the list is added in a quiet manner. You can use this to move a prospective client from one list to another.

Double Opt-in is another way of building your list but a lot safer. In this manner, you collect email addresses from prospective clients and have them confirm that this is in use. Plus, their confirmation gives you the authority to send them necessary emails about your product. It also comes in a different name, Permission Based Emailing. The best thing about this is that there is a good chance that the emails are sent to the recipients. With a cleaner email list, you can create more engagement with it. This is the best way to build your list. There are only two drawbacks to it, the long set-up and the tendency for some to lose their confirmation mail.

The third way is called the Single Double Opt-in. In this way you send them part of what you offer as soon as they give you your email address. In return, you ask them to confirm their address before you send the rest of what you are offering. It creates highest engagement, better momentum and call to action from prospects. It is best to use with more than one offering. However, it takes so long to set up.

The fourth way is by publishing a newsletter and holiday & seasonal promotions. After they give you their email add, utilize it correctly by sending them a greeting email while offering information about your product and some promo codes. This will heighten their interest in your business.

These are 4 effective ways to deliver products. What you choose will depend on a lot of things. Choose wisely and find the best one for your business.


Andy Bell is an internet marketer, blogger and automation geek. He has reviewed various email automation services and other software at his website.

The Two Flower Merchants

tale of two merchants


one day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care with raising their plants and both were kind and courteous to their customers.

In fact, their stores appeared to be equal in every way.

At first, the merchants even received equal traffic through their shops, but–as time went on–the first merchant’s shop became more popular among the people. The second merchant noticed this and became concerned. One particularly slow day, he decided to look into the matter. As he stepped out his door to visit his neighbor, he passed one of his regular customers leaving the first merchant’s shop carrying their weekly purchase of flowers. In disbelief, the second merchant hurried into the next store.

Indeed, the store was teeming with customers. The second merchant noticed his competitor wasn’t taking the money himself, as he always did. The first merchant was out among the aisles, talking with his customers. To his amazement, the second merchant watched as the first would chat at great length with the customers and even would occasionally talk to the flowers themselves! The second merchant prided himself on being a serious store owner and could not understand this leisurely approach to running a shop. Yet this behavior seemed to be working for the first merchant, as his thriving store would attest.

When the second merchant could stand it no longer, he approached the first and politely asked to interrupt the conversation. The first merchant smiled, handed his customers to one of his clerks, and turned his attention to his exasperated neighbor.

The second merchant asked, “Brother, I am your humble student. Our stores are nearly the same in all ways, yet your results are doubling while mine are halving. I do not understand.”

“Brother,” the first merchant said, “We are the same in most ways, this is true. The difference lies in what we see with our hearts. You see your store as a store, your plants as plants, and your customers as customers. I see my store as a beloved home and my cherished friends are my customers, clerks and plants, all present to be adored. In that way, we are very, very different.”