6 Quick Steps to Improve Small Business Cash Flow

improve business cash flow

Eighty percent of small business owners receive late payments for services rendered, a 2011 survey by PaySimple found. When money is late coming in, it directly affects the small business owner’s cash flow and can negatively impact inventory, and the ability to pay operating expenses and make payroll. Of course, it doesn’t help the owner’s […]

How to Effectively Use Twitter for Your Business

twitter for business thread

Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed who use social […]

5 Great Guerrilla Marketing Ideas

creative mall advertising frontline

Guerrilla marketing requires imagination and a great creative team. This type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla marketing think tanks. 1. Frontline Takes it From the Top Frontline purchased a full floor space in a multi-level […]

Personal to Pro: Selling Ideas Like a Motivational Speaker

public speaking

One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This applies in both your personal and professional life. Motivational speakers are known for their skilled communication abilities, and […]

Brand Conversations: Not Just On Your Twitter Feed

social media marketing

Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful attack, social media […]

Marketing Idea #127: Silent Auctions

silent auction

Not only do silent auctions bring in money for your cause, they can also be a great marketing idea for nonprofits seeking new donors. Because you’ll need to do a little pavement-pounding to collect the items up for bid, you’ll have the opportunity to forge new relationships within the local retail community, leading to future […]

A Review of ‘Killing Us Softly’

sex in advertising

Have you ever noticed how an actress or model looks seems to play a more vital role in an advertisement than the message they deliver? In her presentation, Killing Us Softly, Jean Kilbourne elaborates how an ad sells better than the product itself. Why? An ad can convey esoteric concepts, as well as simple product […]