5 Great Guerrilla Marketing Ideas

creative mall advertising frontline

Guerrilla marketing requires imagination and a great creative team. This type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla marketing think tanks. 1. Frontline Takes it From the Top Frontline purchased a full floor space in a multi-level […]

Did Motorola and Verizon Miss the Mark?

marketing ideas motorola ad

I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?

Great Marketing Ideas: Be a Mom for a Moment

Marketing Example Unicef Mom

Unicef Finland wanted to raise awareness for children’s rights and raise funds with a minimum cost. They also wanted to reinforce their position as an organization dedicated specifically to children’s welfare. There are over 145 million orphaned or abandoned children all around the world. “By supporting Unicef anyone can be a mother to them, just […]