5 Great Guerrilla Marketing Ideas

guerrilla marketing ideas

Guerrilla marketing requires imagination and a great creative team. This type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla marketing think tanks.

1. Frontline Takes it From the Top

creative mall advertising frontline

Frontline purchased a full floor space in a multi-level mall. From the second story, customers could lean over the floor and look down on a giant dog. The dog is scratching its ear. The tag line is, “Get them off your dog”, and from the second floor, the people walking across the floor look like small bugs or fleas. The floor makes customers look twice at the ad, which is exactly what a business needs.

2. Nestle Uses Imagination

ad kit kat bench

Nestle used their imaginations with a park bench. The bench was slotted and brown–just like a Kit Kat bar. Nestle grabbed the bench and painted half of it with the Kit Kat wrapper. It looks like a candy bar. The image is imaginative and looks so realistic that it makes us want to go grab some chocolate.

3. Advil Stabs Us With Their Message

creative ads advil

Advil used paper and imagination to advertise their pain product. The poster was placed halfway down the pole so the pole came through the poster. The image of the man holding his head on the poster had the pole poking straight through his head. The tagline read, “More Powerful than Pain.” Anyone who has had a headache relates.

4. Swiss Skydive Presents a Preview of Your Dive

elevator ad swiss skydive

Swiss Skydive grabbed an elevator floor for their innovative guerrilla ad. The floor is painted in three dimensional fashion to represent how it looks to freefall in a skydive. Imagine looking at the floor as the elevator descends in the building!

5. Ambience Hot Sauce Blows!

guerrilla advertising wolf hot sauce

Ambience Media purchased space in restrooms–on the hand dryers. The picture of the man who seems to be blowing your hands dry represents the power of the hot sauce. It’s so hot, you’ll blow hot air!

How Can You Use Guerrilla Marketing?

The idea behind these guerrilla ads is to grab attention. Customers look twice at these ads simply because they are so very unique. The ads require a lot of imagination and an outside-the-box attitude, but look at absolutely every surface you come across–there might be a guerrilla marketing opportunity waiting there for you!

Did Motorola and Verizon Miss the Mark?

marketing ideas motorola ad

I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming?

The digitally divided?

Great Marketing Ideas: Be a Mom for a Moment

Marketing Example Unicef Mom

Unicef Finland wanted to raise awareness for children’s rights and raise funds with a minimum cost. They also wanted to reinforce their position as an organization dedicated specifically to children’s welfare. There are over 145 million orphaned or abandoned children all around the world.

“By supporting Unicef anyone can be a mother to them, just for a moment.”

To provoke and create discussion they started by abandoning sound-equipped (crying) baby strollers in 14 cities. Inside the stroller was a note with the message:

Thank you for caring, we hope there is more people like you.
Be a mom for a moment.
Unicef

Media and public reaction was overwhelming. They flooded all the major TV, radio and web news. Estimated media reach was over 80% of Finnish population after just two days.

Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Production company: ADDlife Finland

marketing ideas ebook divider

References

I Believe in Advertising. Unicef Finland: Mom. March 31, 2009. Retrieved from http://www.ibelieveinadv.com/2009/03/unicef-finland-mom/.