Top 5 Marketing Strategies for Insurance Companies

marketing strategies for insurance companies

Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your business to reaches that are usually far beyond your grasp. But you can’t do […]

The Two Flower Merchants

tale of two merchants

ne day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care with raising their plants and both were kind and courteous to their customers. In […]

The Birds and the Dragon

fable of the birds and the dragon

Once, there were three birds who shared the tallest tree in the forest; a sparrow, a jay and a cardinal. Though they lived in the same tree, these birds lived very different lives. Among the lowest branches, the sparrow struggled, seldom having enough to eat, and often settling for the leanest worms or for any […]

Lead Generation in a Mobile World

lead generation in a mobile world

In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that needs to be navigated wisely to achieve the desired results. The New Landscape Online advertising started in earnest […]

Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a perception. Sensory marketing, […]

3 Ways to Create A Successful Video Campaign

video campaign

It’s hard to go onto any website these days without seeing a video. Whether it’s a funny video on social media, a clip from your favorite show or a campaign advertisement, they seem to be everywhere. But why are we surprised? With the space for written, audio and visual content, videos provide a unique marketing […]