Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a perception. Sensory marketing, […]

Infographic: The Art of Window Displays

infographic window display header

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective storyline type displays or they simply let colours or their clothes do the talking, these brands ensure they […]

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either […]

Marketing Idea #43: Tips to Make Your Grand Opening Successful

Marketing Ideas Grand Opening

To make your grand opening successful: schedule it during high-traffic times (if your location allows for it), throw a big grand opening sale, offer food (make this appropriate to the clientele you are seeking), provide a tent for seating outside, send a direct or email mailing the local market, offer demonstrations of products or services, […]

Marketing Idea #41: Brew the Best

Marketing Ideas Tea Time

Always offer fresh, high-quality coffee or tea. Make sure it’s good. It’s this kind of touch that shows you care about your customers. You might also want to offer bottled water for those who don’t care for coffee or tea. There is nothing worse than a company that cares so little about its customers that […]

Marketing Idea #40: Make Your Waiting Entertaining

Marketing Ideas Waiting Rooms

If appropriate, have toys, books, magazines and puzzles in your waiting room. Both parents and children appreciate having the distraction. If your office is a little more highbrow, simply keep the toys in a nice chest and offer them only when children are present, rather than leaving the toys out at all times. Waiting rooms […]

Marketing Idea #45: The Power of Aroma

Marketing Ideas Power of Aroma

Create an aromatic environment by using vaporizers or oils. Have you ever walked past a restaurant or café and been captured by the rich or appetizing aroma wafting from inside? Studies have shown that customers linger longer in aromatic environments. Our sense of smell is the only sense that isn’t filtered by the brain. (It […]