The Two Flower Merchants

tale of two merchants

ne day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care with raising their plants and both were kind and courteous to their customers. In […]

Personal to Pro: Selling Ideas Like a Motivational Speaker

public speaking

One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This applies in both your personal and professional life. Motivational speakers are known for their skilled communication abilities, and […]

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either […]

Marketing Idea #104: Host a Field Trip

Marketing Ideas Field Trip

A great way to gain exposure and provide entertainment is to provide public tours of your facility. This is especially powerful for agriculture, arts and history, manufacturing; essentially, any place where something is grown, created or built. Try not to schedule such an event around any deadlines or busy periods you might have. Take your […]

Marketing Idea #22: Be a Panelist

Marketing Ideas Be a Panelist

If you are aware of an annual conference in your industry, offer to be a panelist. If it’s too late for this year’s conference, contact the event coordinators and voice your interest in attending next year’s conference. Anytime you’re able to present valuable ideas on your topic of specialty, you bring value to the effort […]