Marketing Idea #47: Host a Competition

Marketing Ideas Host a Competition

Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate task you set before them. The entry fee may be the cost (or reduced cost) of your service. The grand prize can be more of your product or service, or you may find a sponsor to provide the prize(s) in exchange for promotion through the event.

Variation: Donate your product or service to a charitable cause in the winner’s name.

Marketing Idea #48: Hold a Children’s Art Sale

Marketing Ideas Childrens Art Sale

Hold a children’s art sale. It may be as simple as having a local class draw on gift bags then selling those original artwork pieces to raise funds to sponsor a needy family for Christmas.

Better: A less labor-intensive way to get the same thing done would be to scan the artwork, and then create iron-on transfers of it. This allows you to sell more copies of each piece, realize greater profits, and maintain happier artists (and parents.)

Marketing Idea #53: Start a Sidewalk Sale

Marketing Ideas Sidewalk Sales

Just because you provide a service instead of a product, it doesn’t mean you can’t participate in sidewalk sales. Use sidewalk sales to:

  • Get to know your neighborhood and its foot traffic.
  • Educate the public on what you do.
  • Survey the public for what they want. Get suggestions and ideas from people on what they need and how you may best provide it.
  • Conduct free demonstrations of your product or service.

Tip: Don’t worry if you don’t have a sidewalk. Find out when the next big local sidewalk sale is, and work out an arrangement with one of the participating vendors (one that compliments your own offerings would be preferred) to share its space.

Marketing Idea #55: Host an Adult Spelling Bee

Marketing Ideas Adult Spelling Bee

Host an adult spelling-bee competition to help raise money for your cause. Much like a walk-a-thon, participants are called upon to gather donations from their support network, based on the number of words they spell correctly, as opposed to donating so much money for each mile walked. Conduct the event on a weekend or evening so kids can attend and see adults sweating in the spotlight.

Tip: Pull in community leaders to make things more interesting. They will also lend wonderful support to the event.