Infographic: Mobile Market Domination

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Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version of this infographic. […]

5 Tips for Choosing a Web Designer

by Jamie Kiley If you’re in the market for a new website, one of the first things you’ll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it’s important to know how to determine which is which. Here are 5 tips to […]

How to Effectively Use Twitter for Your Business

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Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed who use social […]

Brand Conversations: Not Just On Your Twitter Feed

social media marketing

Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful attack, social media […]

Big Data and the Future of Digital Marketing

marketing big data

It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything. What is Big Data? We produce and consume […]

SEO Case Study: Content is NOT King

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The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results for corporate wellness […]