Thank you, Google. Thank you for offering us such great value over the years. Thank you, especially, for Analytics. Google Analytics has been a mainstay in our statistical web traffic reporting for years! You were our main constant, Google. You made reporting on client website traffic easy to implement and automate. Thank you. Thank you. […]
According to Tonia Zampieri, Mobile Strategist at Atlantic BT, “a full 50% of US adults own and use smartphones. This number jumps to over 75% for those under 44 years old. These numbers are only going up…” Yet, many organizations still have not chosen to enter the mobile fray. Here are a few reasons why […]
Average minutes per visitor to social media sites. Facebook (405) Tumblr (89) Pinterest (89) Twitter (21) LinkedIn (17) MySpace (8) Google+ (3) Does not reflect mobile usage. World-wide data as of January 2012. Sources: comScore, The Wall Street Journal, Twitter.com. How much time to you spend on these social media sites? Any ideas?
An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine back!” ~ Random […]
(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO). Myth #1: If you purchase a new domain with maximum information per square inch, you’ll rank higher in the search engines. Answer: […]
Question: Your SEO marketer has guaranteed you long-term placement on the front page of Google. Do you believe them? Answer: I’m amazed at how often I run across customers who have been sold on “guaranteed rankings in Google” only to find out once their PPC (pay per click) campaign ended, their “top-spot” rankings fell away. […]