Marketing Idea #82: Business Card Brochures

Marketing Ideas Business Card Brochures

A great rule for a brochure is, “If you can’t say it all on a business card, you shouldn’t say it at all.”

(Okay, so it’s not really a rule, but it should be.)

Distill what you want to say about your product or service and fit it on a business card.  Instead only offering your contact information, place a few bullet points and add some nice, simple graphics to the back of the card. By doing this, you are able to leave those you meet with a message that they can carry with them or organize into their Rolodex. (This presumes you made a great enough impact to compel them to keep your card.)

Example: Feeling clever? Leave off your contact information to complete the “brochure card” effect. Place the logo and tagline on the front of the card, and the content on the back, for a playing card–type feel. Also, by utilizing both front and back in your design, you can leave two cards on a bulletin board or elsewhere, flipping one over to create a small, two-piece brochure/billboard effect.

Marketing Ideas Business Card Brochure

Marketing Idea #84: Using Billboards as Brochures

Marketing Ideas Billboards as Brochures

Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so complex? When you get ready to make your billboard investment, don’t insist your billboard become more than a billboard. A message received from a billboard is geared toward the audience on the go—and they’re usually going over 70 miles per hour. Keep it eye-catching, short, and simple for greatest impact.

Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand.

Better: You should be collecting the e-mail addresses of everyone who comes to you. Reduce your printing costs, save trees, and extend your reach by offering your network an e-newsletter.

Marketing Idea #87: Demonstrations Work

Marketing Ideas Demonstrations Work

Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your products work. This is why those late-night infomercials are so successful. Even brochures can illustrate a step-by-step series of images that prove success.

What can you do to illustrate your product in action?