The Birds and the Dragon

fable of the birds and the dragon

Once, there were three birds who shared the tallest tree in the forest; a sparrow, a jay and a cardinal. Though they lived in the same tree, these birds lived very different lives. Among the lowest branches, the sparrow struggled, seldom having enough to eat, and often settling for the leanest worms or for any […]

Lead Generation in a Mobile World

lead generation in a mobile world

In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that needs to be navigated wisely to achieve the desired results. The New Landscape Online advertising started in earnest […]

3 Ways to Create A Successful Video Campaign

video campaign

It’s hard to go onto any website these days without seeing a video. Whether it’s a funny video on social media, a clip from your favorite show or a campaign advertisement, they seem to be everywhere. But why are we surprised? With the space for written, audio and visual content, videos provide a unique marketing […]

3 Case Studies that Highlight the Success of Using Content Marketing

content marketing ideas

  Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently survey. Benefits […]

Infographic: In-Store Retail Apps Are Heating Up

infographic in store retail header

The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially on phones. Previously, […]

Maybe You’re Not a Guru

not a guru

“An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’. A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious they are trying to […]

Educate Your Customers, Grow Your Revenues

by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve significantly in this area. However, the real power and leverage of marketing comes from the […]