Top 5 Marketing Strategies for Insurance Companies

marketing strategies for insurance companies

Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your business to reaches that are usually far beyond your grasp. But you can’t do this if you don’t know how to run a proper marketing campaign. Sure, you might have a great idea, but if you can’t realize that idea, there’s no way that any change will happen. What you need is knowledge and imagination because both of these traits will enrich your marketing campaign and let you create something unique. Your main goal should be to create an amazing marketing campaign that will bring even more customers your way.

Regarding insurance companies, if you’re an owner of such a company you shouldn’t have any difficulty running a successful marketing campaign using these tricks. You’ll even be able to negotiate lower car insurance. Without further ado, here are the top 5 marketing strategies for insurance companies!

Be aware of the market

Being aware of the market will bring you an advantage over your competitors plus you’ll be able to know exactly what the people are looking for. If you don’t constantly keep track of the market, there’s a high possibility that you will lag behind others. Don’t allow this to happen by monitoring the market at all times. As the market changes, so should you and your marketing campaign. Staying in the past, even though it is more stable, generally means that you won’t be able to stay in front of the competition. Dedicate some of your resources into keeping track of the market, and you’re all set!

Initial situation and project goal

Once you start your company, set an immediate goal that you’ll strive to achieve in a personally given amount of time. Goals are crucial for all companies because you must have something to strive for. If you don’t, then chaos appears, and chaos isn’t good. The organization is key and, we can’t stress this enough, invest in some great organization – it will make your life easier. Take a look at the initial situation, and you’ll get an idea of what exactly you want to achieve and which way to take to that destination.

Measure the effectiveness of marketing

Once you develop a marketing campaign, make sure you check out all the variables and see if the campaign is any good. If there are too many faults and possible room for error, then it might not be a good idea to go through with that particular campaign. Otherwise, simply polish the plan and start working. Measuring the effectiveness isn’t only necessary at the beginning of your marketing campaign as the effectiveness itself can change depending on the circumstances. In short, you should constantly keep checking on things, so you know everything is going great and if, in the case of an issue or two, you need to make changes, you’ll be able to make them quickly and efficiently.

Project results and outlook

Once you run your marketing campaign and strategy, you’ll need to keep checking on how well they’re doing. Of course, we covered this in the previous part of the article. This is the part where we talk about the end-result of a marketing strategy. You should project the results and check if there is any room for improvement. Of course, you should fix the bad parts and issues, but you should also perfect the good parts. Once this is done, take a look at the results as a whole and see which smaller part simply doesn’t fit. If you do this with enough attention to detail, your next marketing campaign will fare much better.

Accumulate feedback

Finally, listen to your customers and employees. Listen to what they say because their feedback is incredibly important. If there is anything wrong with what you chose to do, then your customers will notify you. Accumulate all of this feedback and take a long, hard look. You’ll know if what you’re doing is right or wrong, which lets you plan what to do in the future accordingly!


Andy Bell a content writer who loves reading and writing different blogs. He writes about the categories like Money, Networking, Business, Insurance and many more.

Email Marketing 101: Extremely Effective Methods to Deliver Your Products and Build Your List Online

email marketing ideas

Building your online list can jumpstart everything for your business. This is where you have to collect your visitors email address since all of them are potential customers. The best way to do this is to have them register their email address as you provide them with something related to your service or website.

Once you get them on your email list, you can send them correspondence as a means of updating them about your company and your website content. You can also provide them the answers to their queries.

There are three things that can help you achieve an email list. The first is to GENERATE. Show all your prospective customers everything that you have in store for them. The second is to CONVERT where you need to get as many information as possible. The third is to FULFILL where you need to give your customers what you promised them.

All of the methods of delivering a product must be done without any hitch. Right from the start, customers might be doubtful to offer their personal details to you. That means any slight glitch in the delivery might heighten their fears. It might affect your ability to convert. Here are ways to ensure better ways of delivering products.

The first way is by Single Opt-in. You do this by immediately sending them an email about what you can offer them. They get information right away about your product. This is not a foolproof manner though because you cannot confirm the address is actually the prospective customers. There is no way for you to assure yourself that the email will be sent to the right person. Also, the providers of email marketing services will execute this with a server that is not that dependable. They use these because they are more cost friendly. Unfortunately, although this may produce results, it may not be that accurate. There is a good chance that spam may be delivered to your clients and a good number of mails are bounced back. The good thing about it is that it is very easy to use and simple to do. Everyone on the list is added in a quiet manner. You can use this to move a prospective client from one list to another.

Double Opt-in is another way of building your list but a lot safer. In this manner, you collect email addresses from prospective clients and have them confirm that this is in use. Plus, their confirmation gives you the authority to send them necessary emails about your product. It also comes in a different name, Permission Based Emailing. The best thing about this is that there is a good chance that the emails are sent to the recipients. With a cleaner email list, you can create more engagement with it. This is the best way to build your list. There are only two drawbacks to it, the long set-up and the tendency for some to lose their confirmation mail.

The third way is called the Single Double Opt-in. In this way you send them part of what you offer as soon as they give you your email address. In return, you ask them to confirm their address before you send the rest of what you are offering. It creates highest engagement, better momentum and call to action from prospects. It is best to use with more than one offering. However, it takes so long to set up.

The fourth way is by publishing a newsletter and holiday & seasonal promotions. After they give you their email add, utilize it correctly by sending them a greeting email while offering information about your product and some promo codes. This will heighten their interest in your business.

These are 4 effective ways to deliver products. What you choose will depend on a lot of things. Choose wisely and find the best one for your business.


Andy Bell is an internet marketer, blogger and automation geek. He has reviewed various email automation services and other software at his website.

The Birds and the Dragon

fable of the birds and the dragon

Once, there were three birds who shared the tallest tree in the forest; a sparrow, a jay and a cardinal. Though they lived in the same tree, these birds lived very different lives.

Among the lowest branches, the sparrow struggled, seldom having enough to eat, and often settling for the leanest worms or for any bug it could find. The sparrow neglected its nest, leaving threads unraveled and only patching the sides when the nest threatened to come undone entirely.

Up in the middle of the tree, lived the jay. The jay had perfected a technique for capturing the fattest grubs and—though it lived fairly well—like the sparrow, the jay had to hunt daily for its food. Though the jay would sometimes dream of something larger and more luxurious, its nest was a comfortable size, well-kept and nicely decorated.

Finally, above the jay and sparrow, in a large, spacious nest, lived the cardinal. The cardinal seldom hunted for its own food like the other birds. Instead, the cardinal had built a number of bug traps around the forest. The cardinal simply offered a small percentage to the sparrow, and in return, the sparrow occasionally harvested and delivered the bugs.

One morning, an old dragon came to stand at the bottom of their great tree and called to them. As the birds assembled, the dragon said, “Neighbors, I have a small token of my appreciation for the beautiful music you bring to our forest. My only condition is that you must allow me to return tomorrow to hear how you’ve used my gift.”

Curious, the birds agreed. The dragon gave each bird a silver coin and told them to do with it what they would.

Snatching up its coin, the sparrow flew straight to the town market and purchased a brightly-colored silk ribbon with which to play and decorate its nest.

The jay—after some careful consideration—made a payment toward a debt owed to the cardinal and used the rest to see a show at the local stage.

Lastly—after taking nearly the whole day to ponder—the cardinal flew to the market and purchased as many Baby’s Breath seeds as it could carry. Returning home, the cardinal settled in for the evening.

The next morning, the dragon visited them. Chirping happily, the sparrow and jay told the dragon of their purchases and the dragon listened, delighted.

When the dragon turned to the cardinal, the cardinal said, “Gracious dragon, thank you for your gift. My I ask, isn’t it true you highly prize the sweet berries from the brier patch?”

The dragon smiled. “Why, yes, I do,” he said.

“Dragon, with my coin, I bought Baby’s Breath seeds; a loved treat among birds,” the cardinal said. “I propose to trade the seeds to a few of our flock in exchange for collecting a dragon’s mouthful of sweet berries for you each morning. In return, I only ask you to pay two coins for every mouthful. In this way, I can continue to supply us in seeds and you in berries. Does this sound agreeable?”

“It certainly does!” cheered the dragon. “A marvelous idea!”

And so, the wise cardinal came to serve both the dragon and the birds, to the benefit of all.

Lead Generation in a Mobile World

lead generation in a mobile world

In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that needs to be navigated wisely to achieve the desired results.

The New Landscape

Online advertising started in earnest in the early 1980s when Prodigy began displaying banner ads to its subscribers. Between the ’80s and the early 2000s, online advertising campaigns paralleled traditional paper marketing, using discount-driven ads and brand awareness pieces to drive sales.

The rise of social media changed this by demanding a two-way conversation over these single-direction marketing statements. Mobile technology made marketing communication instantaneous. Twitter became the carrier of customer service messages, both good and bad. Facebook is now the most relied upon place for reviews and product opinions. Today, leads are no longer the final product of marketing but just part of the overall relationship that you develop with new and existing customers.

Defining a Lead

A lead used to be a linear relationship between a piece of marketing and the interest shown by a potential customer. In short, it was a potential contact. Now, with a billion people on Facebook alone, most of your potential contacts are not actionable contacts.

Interest is difficult to measure in this nonlinear connected environment. Initially, lead generation was part of a reverse marketing approach in which the company wanted the prospect to seek out the business. Now the prospective customer is searching for active conversations about your company and they may or may not include you.

Your job in lead generation is to make sure that you are at the center of these digital dialogues. To do this, you must understand who you are and what you have to offer. You need to analyze your business and its foundational beliefs and then insert yourself into conversations based on these principles.

The Rise in new Technology

Social media lets users separate themselves from their physical person if they want. They can create profiles that portray an image even if it is not real. The use of mobile devices has counteracted this, linking the physical people with their cyber selves.

How? The latest iPhones, like the iPhone 7 Plus, now have technology that allow the devices to interact with their environment through Bluetooth signals. When users are near your business or inside your store, you can take these previously online-only marketing conversations into a physical environment, allowing you to react to location and shopping patterns of real customers. As a lead generation tool, new technology like iBeacon is extremely powerful. You can invite customers into your shop while they are walking by or entice them with a special promotion. For better lead generation, look into some of the newest geofencing advertising opportunities.

Holistic Lead Generation

Ultimately, the best lead generation campaign takes into account where the prospect is, both mentally and physically. You want to be in a positive, relationship-building conversation with potential customers and their support network while seeing their location-based shopping patterns. Trying to sell a house in Houston to a couple looking for a home in Boston is useless, but being an expert in housing is invaluable. To best generate leads, create your online image, become part of the conversation and know your customer base.


With a Bachelors in Physics and a MBA, Paul Reyes-Fournier worked in aerospace and education but his passion to do something good for the world led him to a career in the non-profit sector where he has served as the CFO of a multi-million dollar rehab agency. Paul has lobbied Congress for funds to help homeless individuals and served on the BOD for social service organizations.

3 Ways to Create A Successful Video Campaign

It’s hard to go onto any website these days without seeing a video. Whether it’s a funny video on social media, a clip from your favorite show or a campaign advertisement, they seem to be everywhere. But why are we surprised? With the space for written, audio and visual content, videos provide a unique marketing opportunity to engage audiences quicker and for longer. In fact, according to The Digital Marketing Institute by 2016, video marketing will account for 69 percent of all consumer traffic.

So as a brand, why not get involved? Check out these few tips to create a successful video campaign for your company.

1. Convey a Distinct Message

Due to the mixture of movement, sound and pictures, videos have the power to dynamically and creatively communicate a message. And this message is usually what gets audiences engaged and makes a campaign go “viral.” Try and tell a story in your video, stand up for a cause and always put some feeling into it. Focus on building your brand personality and then sell your product in the background using this reputation as a starting point.

Always, the feminine hygiene product company, exhibited this concept in a powerful way. Their “Like A Girl” campaign asked young women to use the phrase “like a girl” as they had heard it used in their lifetime. Then they asked younger girls, who hadn’t been exposed to the stereotype, to use the phrase the way they thought it should be used. This made for an endearing message about the strength and independence of a woman. Through this campaign, Always successfully transmitted a message of empowerment that perfectly aligned with their female audience.

2. Make Use of User-generated Content

The great thing about the world of social media is how it allows people to share ideas and deliver content of their own. So why not use your audience as creators? After all, they might be able to contribute a unique sense of creativity that your brand may never have thought of. GoPro is an example of a brand that utilizes user-generated content to display the unique ways its product can be used. Whether it’s surfers, skateboarders or adventure travelers, the great footage they get from users has proven successful; one user-generated campaign they have of a fireman saving a kitten has almost 30 million views.

If you’re having trouble finding footage, try initiating a video competition and then compiling the best entries into one video advertisement.

3. Mix Mediums to Make it Engaging

When making a video, your options are almost endless. There are so many elements that you can include to be unique and engage audiences. So be creative. Add music to set the tone of the video, upload unique visuals and include short, snappy words to tell a story. You could even try different sound effects and camera tricks. Amway achieves this in their welcome video with a wide variety of visuals accompanied by slow music to set an inspirational, intrepid tone. Keep in mind that audiences are viewing numerous videos a day, so employ creative mediums and techniques to make your brand stand out.

Video marketing is a new but very popular content form. If executed correctly, it has the power to convey your brand personality and draw audiences to your product in exciting new ways. Try these couple of tricks to create video material that will substantially contribute to your marketing strategy.


Naomi Bagga is a young media professional living in Australia. She works at UK-based digital partner marketing firm, Performance Horizon. She is passionate about music, entertainment, freelance writing and the changing media landscape, and loves photography, fashion, travel and a good cup of coffee.