Educate Your Customers, Grow Your Revenues

by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve significantly in this area. However, the real power and leverage of marketing comes from the […]

The Basic Argument for Advertising in a Recession

advertising in recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows […]

Building Customer Loyalty

by Jack Pyle Four years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work correctly, slowness, high cost and employees who are unqualified, indifferent or even rude. Some […]

Personal to Pro: Selling Ideas Like a Motivational Speaker

public speaking

One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This applies in both your personal and professional life. Motivational speakers are known for their skilled communication abilities, and […]

A Review of ‘Killing Us Softly’

sex in advertising

Have you ever noticed how an actress or model looks seems to play a more vital role in an advertisement than the message they deliver? In her presentation, Killing Us Softly, Jean Kilbourne elaborates how an ad sells better than the product itself. Why? An ad can convey esoteric concepts, as well as simple product […]

Big Data and the Future of Digital Marketing

marketing big data

It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything. What is Big Data? We produce and consume […]

Harmonizing Your 2013 Marketing Strategy is Simple, Really

2013 marketing ideas

Harmonize your marketing channels by “seamlessly coordinating messages and offers across all offline and digital channels that include: point of sale, direct mail, call center, social, mobile, web and email,” suggests Chief Marketer Network. Email campaigns alone will not get you noticed. With the Information Age comes easier accessibility to any businesses that are active […]

Pick Your Customers Wisely (or Prepare to Pay the Price)

marketing ideas 101 pick your clients

Chris Lema, VP of Software Engineering at Emphasys Software is a WordPress advocate. He maintains an informative, engaging blog at chrislema.com where he regularly discusses the in’s and out’s of WordPress development, best practices and client engagement. In his post Two Kinds of Customers, he describes two common scenarios in the web development world: Customer […]