Increase Your Blog’s Traffic in 7 Ways

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate links, traffic, and sales? Don’t worry; you are asking the right questions.

Reliable and qualified traffic is what any blog owner wants. In this article, we will look at some of the strategies we can use to increase your blog’s traffic.

Creating a Viral Content

increase blog traffic ideas

Every blogger wants to write contents that get viral. However, it is not as easy at it seems. There are ways that we can create content that is more appealing. One of these ways is to create captivating headlines. If you get the headlines right, you can be sure that readers will be clicking on that. Another way is to get the content length right. Most of the shared contents have a word count that ranges from 3,000-10,000. The last technique is to create a killer idea that is surely going to get viral.

Remember these four tips when creating your post:

  • Get to know your audience so you’ll know what sparks their interests.
  • You can use Buzzsumo to help you with the ideas for your contents.
  • You can use Ubersuggest to also help you get ideas.
  • You can take advantage of the comments from your previous posts for your ideas for your next posts.

Restructure Your Posts

increase blog traffic ideas

When writing for your target audience, you can consider restructuring your post. This is to suit the content to the audience better. You may not notice it, but sometimes, your readers don’t really buy what you’re saying on your post. You can tell that if no one is commenting or if the comments only say “nice post.” What this means is that you didn’t really get the reader’s attention.

In any case, try to think about restructuring your post. Learn about how your audience speaks and speak the way they do because that will make your content more relatable. An example of this is that if your audience is beginners when it comes to technological stuff, don’t talk to them with so much jargon. Try to ease them in with every technical term that you use and make your content more hip and not just a dry, technical manual. When you are successful in doing this, your audience will gladly cite, share, and promote your post.

Creating Evergreen List Posts

increase blog traffic ideas

Another strategy to get your blog more traffic is through Evergreen list posts. It is known to generate traffic even if it has been years since the post was first published. There are ways to know if your topic has a potential for Evergreen.

The first thing to do is to make sure that there is at least one publication such as in magazines where your topic in mind has been written. This is to make sure that your topic is a popular one. To do this, you can go to magazines.com. In there, type your keyword in the search box. The results will reveal the magazines where a certain topic has been published. The next thing to do is to assess previous list posts that were successful.

Remember these tips when thinking about your next topic:

  • Brainstorm with your team.
  • Participate on forums and discussion of your niche.
  • Read the latest news about your topic.
  • Once you have published your topic, promote it on your social media accounts.

Do Guest Blogging

increase blog traffic ideas

The first step to do guest blogging is to do research on blogs with good social influence. Google really likes authority blogs. What are authority blogs? These are blogs that have a lot of followers on social media. When you guest blog on these sites, there will be a good chance that you will get more traffic.

Before pitching a blog, though, you ought to check the social influence of the site to know how much traffic that you may expect to generate from the social media in the event that your post gets featured. To check their social influence, you can go to their Facebook and Twitter pages. You will see there the number of followers they have.

Kindle Select 90-Day Traffic Plan

increase blog traffic ideas

These days, self-published books represent over 31% of ebook sales in the Amazon Kindle Store. Before, self-publishing will cost you thousands of dollars as well as a contract with a publishing house. But today, it’s different.

If you have an idea that is worth sharing, you can now be a published author within a week! Imagine what that can do for your blog traffic. If you publish with Amazon Kindle Direct Publishing, you get to drive your targeted traffic and can reach hundreds and thousands of people without spending a cent.

After publishing your Kindle book, the next thing you do is to enroll the book in the “Kindle Direct Publishing Select Program.” What will happen is that your book will become exclusive in the Kindle Store for 90 Days. The book will also become exclusive in the Kindle Owner’s Lending Library. When you do this, you get to reach thousands of your targeted readers because they can borrow the book for free. Also, for five days of your 90 days, you can run a free promotion for a paid ebook.

Takeaway

increase blog traffic ideas

One more thing to remember is this: consistency is key. The traffic strategies we have learned here may have been proven, but the results won’t come overnight. You have to stick to your technique and be patient. You still have to do your research and write your own content because these techniques won’t be writing them for you. Take the time to get to know your audience and participate and converse with them through the comments sections and the forums. Eventually, visitors will come to your blog, your email subscribers will increase, and your conversion rates will boost. Consistency and patience will do great for building your sustainable business.


author Nicolas FinetAuthor Bio

Nicolas Finet is a technically-minded marketer and the co-founder of sort-list.co.uk helping customers to get the most out of their digital strategies. Follow him on twitter @nifinet

3 Case Studies that Highlight the Success of Using Content Marketing

 

content marketing ideas

Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently survey.

Benefits like higher response and engagement rates, more timely and relevant interactions, and better word-of-mouth publicity are a few of the draws attracting marketers to content marketing. Here are three content marketing campaigns that paid off for some of today’s top brands, illustrating some effective strategies other brands can emulate.

Huffington Post Cooking Videos

The Huffington Post has found success by posting cooking videos on everything from poaching eggs and preparing pizza-themed recipes to making Chinese dumplings. When sharing these videos on Facebook, the clips are presented in a short format, making it easy to attract and maintain viewers’ attention. For example, a 1-minute and 18-second Facebook video on refugees cooking their native cuisine attracted more than 757,000 views.

But be sure to visit YouTube if you want to check out some longer videos that have also attracted a number of views. For instance, a 9-minute, 40-second video on how to cook the perfect steak by Chef Theo Randall has, to date, attracted more than 9,500 views and shows viewers, whether they’re experts in the kitchen or not, how to make a steak, along with portabella mushroom and homemade salsa verde. Other Huff Post Facebook posts link from pictures of food to how-to articles on the publisher’s website. By linking short, social media content to longer videos and articles, The Huffington Post is able to channel initial viewer interest from Facebook into deeper social engagement on the company’s site and YouTube channel.

Farmers Insurance Inner Circle

Blogging, another popular content marketing strategy, has been deployed successfully by Farmers Insurance through its Inner Circle web portal, which provides consumers with informative content on six main topics:

  • Auto smarts
  • Home tools
  • Life preparedness
  • Insurance gaps
  • Exclusive Farmers Insurance perks
  • Unbelievable but true insurance claims

The brief, engaging and easily-navigable content serves Farmers Insurance’s sales strategy by informing consumers on important insurance-related topics that may pique the interest of potential buyers, all the while guiding them along the company’s step-by-step sales funnel. To promote its content, Farmer’s Insurance syndicates its blogs to the company’s Facebook page, which also links to its Instagram feed and Pinterest board.

Farmers Insurance also posts original video content to its YouTube channel. By utilizing multiple social channels, Farmers Insurance attracts consumers interested in insurance policies using native content that engages and informs without needing to make a hard sell. Consumers to whom the content appeals will then naturally be drawn into a sales conversation.

Michelin Restaurant Ratings

For over a century, French tire maker Michelin has been publishing travel guides to assist drivers on road trips, featuring information on hotels, gas stations and mechanics. The Michelin brothers correctly foresaw this type of information would promote demand for cars by promoting French tourism. Eventually, a ratings system for restaurants emerged, where one star represents an esteemed restaurant, two stars means excellent cooking and three stands for exceptional cuisine.

Since 2005, Michelin’s venerable and highly selective restaurant guide has been reviewing some of the top eateries throughout the United States. Indeed, making the coveted Michelin guide can be difficult, as only 67 restaurants throughout the Big Apple received a Michelin star in 2014. Foodies traveling the world can now access Michelin’s guide on the company’s website and easily identify the best restaurants for their global excursion. This offering serves to drive traffic to Michelin’s website, while positioning the company as a premium brand representing quality taste.

Byline: Roy Rasmussen, co-author of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small-business management, sales, business coaching, social media marketing and career planning.


Roy Rasmussen, coauthor of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing, and career planning.

Infographic: In-Store Retail Apps Are Heating Up

The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially on phones. Previously, cell phones were used predominantly for making and receiving calls or text messages. Today, this couldn’t be more different.

Cell phones of today are referred to as smartphones and rightly so as there is little that they don’t do or influence in day to day life. Smartphones have radically come down in price also and so they are accessible to a larger portion of people.

The proliferation then of phone and tablet apps could be seen as another problem for offline or bricks and mortar retailers but in actual fact this need not be the case. With greater access to consumers, offline retailers need to look at this as an opportunity for them to reach out to consumers like never before. Research shows that consumers that use and engage on apps are more likely to spend higher amounts of money so it is definitely something that should not be ignored. Retailers need to focus on how phone and tablet apps can make the retail experience a better one when the customers are actually in the store in order to capitalize on the changing times.

This infographic from Storetraffic Retail Solutions aims to show how the app revolution is not confined to online retail, meaning that it is something that offline retail store owners should not ignore. Check it out to learn more!

infographic in store retail

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Maybe You’re Not a Guru

not a guru

“An uncomfortable truth; with a massive take away.

Not everyone is a brand.

Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’.

A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious they are trying to be something they are not.

You don’t need to be a brand to succeed online; for example you could be the PPV traffic expert; simply building an email list and doing email marketing driving leads to offers; that can work.” ~Terry Lamb


I’ve wondered about this.

Over the years, I have had teammates in the MLM and direct sales industries who wouldn’t do so hot at building a brand of themselves as a majority of the Internet marketing gurus suggest. I like the alternative offered here by Terry. This route helps your teammates get out of their own way and improves their likelihood of success–provided they have the patience, work ethic and resources to invest.

John Maxwell teaches the Law of Respect. In it, he illustrates how people naturally follow leaders stronger than themselves. In his example, if you are an 8 in leadership, you’re not likely to follow a 6; you would rather follow a 9 or a 10.

Folks won’t follow you onto a team or mailing list if they detect you’re as lost as they are.

We all carry a personal brand. However, most of our personal brands don’t carry the posture and the value (yet) to pull people to us. This may take years of self-development to kick in.

The shorter, more attainable path then for many will be to approach their marketing as a behind-the-scenes orchestrator; not a lead-the-charge expert.

In support of your efforts,
Matt

P.S. – Interested in learning how to market your business online? Start here.

Blog to Grow Your Email List

email marketing

Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb.

Guys, I’ve been marketing online, I’ve been marketing in the online and offline worlds for over 20 years, right? So I should know this stuff. I should know this one little jewel, and I needed to be reminded of it because I had strayed from the path.

The path that I strayed from, the learning that was brought to me by Terry, was this: He said in one of his recent webinars that his number one purpose for his website is to entice people to sign up onto his mailing list.

That’s his one, singular purpose.

At that point, then he can have a conversation with them. Once he’s gotten somebody added to his list, he can teach them. He can bring value to them. He can offer them recommendations—product recommendations, solution recommendations—that kind of thing. But until then, they’re not a captive audience. They’re visitors. They hop onto the site and if they leave the site without ever signing up to your list, you may never see them again.

You know, for the last year or so I had kind of fallen away from that. I’ve been building an email list for a while, but I realized I had been falling away from it. I have been pushing people more towards the Facebook channel, or more towards the Twitter.

Really, the destination is the mailing list.

If we have conversations over at Facebook, if we have conversations over at Twitter, or Google+, or wherever, that’s all great. But ultimately, you want the ability to reach into people’s inboxes to say “Hi. How you doing today? What is it that I can help you with? This is what I found to be helpful on my mission (and on our combined mission) to get from point A to point B.”

That little bit of awareness I needed. That’s my lesson for today. What can you guys do to help make your website more of a destination, first? So are you building value into your website?

Then, secondly, how do you keep the conversation going? How do you keep yourself on their forefront?

There’s your challenge for today. All right guys. This is Matt Schoenherr, MarketingIdeas101.com. In support of your efforts.

P.S. – Interested in how to grow a captive audience online? Get the Internet marketing training I use!