Marketing Idea #5: Follow Your Customers

Marketing Ideas Follow Your Customers

In the client database you should already be maintaining, track who ordered what service or product and when. This will assist you when you reach out to those customers again. With this knowledge, you will have a better understanding of what they do as well as what has been important to them in the past. More important, you will be gaining a picture about who buys from you and why.

Marketing Idea #11: Tell Your Story

Marketing Ideas Tell Your Story

Tell your story. Oftentimes, in our attempt to be consummate professionals, we are leery of telling our story (why you do what you do, what makes you tick, what ticks you off, and so on). As any seasoned public speaker will tell you, stories have a way of intimating us with our audience. A good story can work wonders for an ailing brand.

Tip: A good story is often sacrificed in lieu of political correctness, making it stale and dull. You can help your employees tell those inspiring, slightly off-center stories by encouraging a culture that assumes the best intent.

Example: Family values win. By the cash register, the store owners show a picture of their three beautiful children grinning at the customer. Below is a handwritten note that says, This is why our hours are what they are. The story is brief and clear, tells the customer about the values of the owners, and inspires loyalty through this intimacy.

How can you accomplish the same through use of story?