Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe it or not, […]

Marketing Idea #31: Know Your Neighbors

know your neighbors

Especially in a retail environment, it is important that retailers work together to synchronize and support each other’s activities. Likewise, the same can be true of strategic partners, where physical location isn’t as important as reciprocal efforts. If you haven’t taken the time to meet your neighbors (e.g., the businesses on your block, in your […]

Marketing Ideas #32-37: Navigating Networking Events

Marketing Ideas Who to Look for at Networking Events

You’ve arrived at the latest networking event. You have your name tag. You have your drink. You’re looking sharp. Now what? If you arrived at the event with someone else, you shouldn’t be standing around talking to that person all night. You’re there to make new connections. #32: Don’t be afraid to smile, extend your […]

Marketing Ideas #26-29: Name Tags

Marketing Ideas Nametags

Here are some tips for dealing with name tags: Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, and keep one […]

Marketing Ideas #30: Join a Networking Group

Marketing Ideas Join a Networking Group

Join a networking and referral group like Local Business Network (LBN) or Business Networking International (BNI). This may also take the form of joining a local business association, rotary, or other similar group. Joining these groups offers you an opportunity to meet and network with other small-business owners in the spirit of bringing opportunity to […]