The Basic Argument for Advertising in a Recession

advertising in recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows […]

Infographic: The Art of Window Displays

infographic window display header

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective storyline type displays or they simply let colours or their clothes do the talking, these brands ensure they […]

Infographic: Mobile Market Domination

infographic mobile market header

Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version of this infographic. […]

Should Your Home-Based Business Outsource Work?

If you’re operating a home based business, you probably don’t have anyone working alongside you. Which is nice in the fact that you don’t have to bother with managing anyone. However, once you start to pick up a lot of business, you might feel overwhelmed with all the work you now have to do on […]

Tips For Raising Kids and a Home Based Business

Working from home can be a blessing for many but there are many disadvantages also. Many people think that they can have a successful home based business while watching their kids at the same time. This can make for long and challenging days filled with many interruptions. Some days, they might play well and you can […]