11 Ways to Market Your Fundraiser Offline

ways to market your fundraiser

If you are intending to raise funds through a charity event, there are marketing techniques that can help greatly both online and offline. Depending on your desire and budget, you can try a number of promotional activities for your charity event. If you have taken care of online marketing and are now looking for offline marketing ideas, then read ahead for tips to keep your momentum building. There are many offline ways to market your fundraiser effectively and without spending much money. The best advice is to be creative, enthusiastic and passionate towards your goal of raising funds for your charity. However, if you are still stuck on how to market your fundraiser through offline techniques, then you can include any or all below given offline marketing ideas to promote your fundraiser in the most effective way.

  1. Build a team: A team — i.e. your battery of friends, some volunteers from your fundraising campaign and family members — can contribute towards promoting your fundraiser. A big team like this can create a good buzz about your charity event. Marketing of your fundraising event can be done by knocking door-to-door and telling them about your cause and campaign as well as by word of mouth publicity. The more number of people know about your charity event, the higher are the chances of increasing funds for the cause.
  2. Posters: Posters have always been a very effective offline marketing idea. Get your poster done from a person who will charge you nominal or do it for free. Keep the posters attractive with the message written in bold. People looking at the poster will get the message clearly and instantly. Also try and stick your posters at strategic locations, i.e. where people are more likely to see. Posters can be stuck near schools and churches. You can also ask your local shopkeepers and medical stores to stick it in their premises. People coming to buy groceries and medicines can definitely have a look.
  3. Flyers: Just like posters, leaflets or flyers can also help a great deal. You can either give flyers door-to-door (which requires efforts and time from you and your team), or ask your local newspaper vendor to include your leaflet with every newspaper they drop. This can help promote your fundraiser quickly and to a lot of people at once.
  4. Announcements at other events: Official and unofficial functions and events keep happening every now and then. You can take advantage of such events to promote about your fundraising event. School sports days and annual day function, church meetings or congregation, an event organized at your local club, etc. can all serve this purpose. You can talk about your fundraising campaign to event organizers and include a short announcement about your charity event and your intention to raise funds to a large group of people present there, at the end of the event. This way you have a great chance of marketing your fundraiser to a group of distinct people in a straightforward and easy manner.
  5. Phone calls and direct speaking: If you feel that your offline marketing efforts like distributing flyers and sticking posters are not being seen by people, then you can make a direct call. Get a list of all previous donors and make them a phone call. You can also stand in front of a school or church and tell passersby about your intentions to raise fund for a noble cause. This is a direct way of spreading message about your fundraising event. While speaking to people, use emotional, strong and persuasive words. It works best.
  6. Public Service Announcements (PSAs): PSAs are a good way to market your fundraising event. Radios, magazines and even newspapers are effective in putting your message across to a large section of people. You can speak to local radios and get yourself included as a guest. You can discuss about your intentions and persuade listeners to donate generously. Similarly you can have a small section in a magazine or newspaper where you can advertise about your charity event.
  7. Hold contests: A wonderful way of marketing your event and get people interested is by holding contests. You can hold quiz contests, kite -flying contest or any other contest that involves minimal spending on your part. You can keep a sponsored prize for the winner to make the contest more engaging and competitive. This is also another good way of promoting your fundraising event.
  8. Get in touch with associate groups and clubs: As an independent volunteer and as a frequent fundraiser, you can get in touch with other affiliate clubs and groups that are known to make generous contributions or considerably help fundraisers through their unique ways of promotion. Find out about them and get in touch.
  9. T-shirt fundraisers: This is another very popular charity event marketing technique. If you have a social cause and want to seek funds then you can first get your and some of your friends t-shirts printed with the cause of your charity. Leave an e-mail ID beneath. T-shirt fundraisers are not only a popular idea, but also help you communicate your thoughts to a number of people, without actually conversing with them.
  10. Contact local businesses: There are many local businesses who would love to contribute to a charity. If they donate funds, then it would not only help them save money in tax but also showcase their responsibility towards the community. You can first try contacting established businesses, as they have a wider reach and can promote your cause effectively. If the business is very keen on helping, without donating funds, then you can move a step higher in promotion by including your message in their product. You can then try contacting lesser-known local businesses. Tell them it is not necessary that they donate funds, but they can be of great help if they promote the fundraising event through any ideas that are feasible for them.
  11. Try to convey your message through public speakers: There are many orators who know how to weave magic through words. If you feel that your persuasion powers are not that effective, then you can definitely seek help from a public speaker. Get in touch with someone who often visits schools, clubs and other events to speak on a given topic. Talk to them and ask them to make a message supporting your charitable cause and the need to collect funds to sustain good work in the community. This will help immensely.

These are just 11 offline marketing ideas to promote about your fundraising event. Now you know ‘how to market your fundraiser’ through offline techniques. With creativity and a bit of elbow-grease, you can certainly come up with more unique marketing ideas to promote your charity event and make it a success.

The One Program Your Nonprofit Needs (and Probably Doesn’t Have)

nonprofit affiliate networks

Are you involved with a nonprofit organization (NPO)? Is your organization looking for a cost-effective way to increase donations, further the cause and grow your management or volunteer base? If you answered yes to these questions, starting your own nonprofit affiliate network may be the right solution for you.

For most nonprofit organizations these are very challenging times. The global economy is worse than it has ever been in our lifetime. While the need for services and support from nonprofits continues to grow, a global economic slump means both sponsor contributions and supporter donations may also be at an all time low.

Now, the good news. As a nonprofit, you have considerable options at your disposal for increasing your outreach and fundraising. One of those options is to start your own nonprofit affiliate network. A thriving nonprofit affiliate network can be leveraged to help sustain your organization’s cause, mission, fundraising and overall growth.

nonprofit affiliate network

4 Great Reasons to Launch a Nonprofit Affiliate Network

While there are many different reasons to launch your own nonprofit affiliate network, here are four of the most common:

Low-Cost Marketing

Online or off, affiliate marketing is one of the most cost-effective methods of marketing currently being used today. For our purposes, we’ll focus online, but affiliate marketing can be translated to the ‘real world’ (think referral fees, commissions and the like.) The way an affiliate network works is simple:

  1. First, a would-be affiliate marketer signs up to promote your cause.
  2. As the marketer directs qualified donor traffic to your site, a tracking code ensures they get credit for any donations their referral generated,
  3. Through that donation, the affiliate marketer is compensated by receiving a small portion (called a commission) from the amount received.

So you see, creating an affiliate network can provide you with a very quick, easy and cost-effective way of increasing your future donations.

Increased Outreach

Much of the marketing cost involved with driving potential donors to you is shouldered by the affiliate marketers who sign up to help promote your cause. Often, these affiliate marketers already have well-established traffic generation methods. They may be savvy about using search engine optimization (SEO), AdWords (Google’s pay-per-click advertising engine), social media, email marketing and other techniques. This means a well-established affiliate marketer will be able to promote your cause, organization or message, extending your reach into a larger audience than what you would have achieved on your own.

What’s possible with this? At its best, we’re talking global outreach to millions of potential donors sympathetic to your cause. The global nature of the Internet enables you shed local boundaries or territories. This will be especially poignant for you if your nonprofit operates internationally. If you’re more locally-focused, you may want your ‘global reach’ to only extend to your city borders. If that’s the case, no worries. An affiliate program for your non-for-profit may still fit. Your goal is to have your cause promoted to those who are looking for you, whether they live in your town or on the other side of the planet.

Expand Your Volunteer Base

Having your own nonprofit affiliate network will also make it easier for you to find and recruit potential board members and volunteers. You should be communicating to your affiliate marketers regularly. Part of that marketing communication will be in the form of messages for your affiliate network to send to their own audiences. This helps them bring value to their audiences and of course, it gets your word out. In this case, however, it’s not a “buy our stuff” or “donate to our cause” message, but more of a “we need your helping hands” message.

Save Some Dough

By starting your own nonprofit affiliate network, you will be saving on the service and administration fees paid when you join existing affiliate networks. For example, joining an existing affiliate network system could cost you anywhere from $200 to $800 or more per month. This monthly service fee can seem like a small amount initially. Over time, however, those fees may amount to hundreds and even thousands of dollars per year in expense—simply because you joined a pre-existing network.

nonprofit affiliate network

Now let’s take a quick look at the role of the affiliate marketer and the part they play in helping you reach your organizational goals.

Who Will Be Your Affiliate Marketers?

Through your nonprofit affiliate marketing program, you will be able to enlist the marketing genius of website and blog owners all over the world. As you push forward, however, you will want to establish basic guidelines for your affiliate marketing program. This will be established in your initial affiliate agreement.

Typically, your affiliate marketers will be content creators who own and manage websites that publish content related to your charities, organization or cause. In most cases, they have either built up a large online following through regular traffic to their website or they have a large mailing list of engaged subscribers who may be sympathetic or interested in supporting your cause.

How Much To Pay Your NPO Affiliates?

Your payment model should be a performance-based commission founded on a percentage of the marketer’s referred revenues. All other elements being equal, the higher the commission you offer, the greater the interest in your affiliate program. On the other hand, the higher your commission payout, the less you will be able to invest in other necessary activities. Since you’re just getting started, you may want to enter the affiliate marketing foray with the industry standard of 20-30% and adjust as needed. Compare your commissions to what you would have paid in a more traditional advertising model. If you receive a $100 donation and it cost you $20 or $30 to get it, can you live with that?

How Are Affiliate Payments Handled?

Payments to your nonprofit affiliates can be set up to be automatically sent on a weekly, bi-weekly or monthly basis and using a variety of different payment options such as PayPal, ACH or direct deposit. Try to keep this part of the process smooth, automated and easy to understand.

Your Nonprofit Affiliate Network is Launched! Now What?

Once you have your own nonprofit affiliate network established, you can start contacting high-ranking blog owners to let them know about your new opportunity.

(Tip: Make sure your affiliate program compliments their offerings. Otherwise, you’re wasting their time, and yours.)

One of the best ways to find high-level affiliates is to turn to the search engines (Google, Yahoo, Bing, etc.) Enter a search phrase related to your type of charity. Scan the top 10 to 50 blog sites listed. Will your nonprofit affiliate program bring value to their efforts? If you think so, simply ask them if they’re interested. Many may say no. There is no need to convince them. Thank them for their time and move on to the folks who want to say yes.

Afterglow

Launching your own nonprofit affiliate network can be a very strategic way to implement an online marketing system. Leveraged properly, an affiliate network has the potential to help your organization reduce marketing costs while growing your revenues, members and outreach. This creates a win-win-win situation for everyone involved.

Marketing Idea #25: Always Carry Business Cards

marketing ideas business cards

Always have enough business cards with you. While this seems like it should be obvious, people are still caught off-guard without their business cards. You’ll never know when or where opportunities will arise. Also, whenever you know you’re on your way to a trade show, mixer, or other networking event, make sure you take a lot of business cards. It’s better to have too many than not enough!

Tip: Keep a number of “card caches” around you at all times. Keeping business cards in your car, at your desk, at your home office, and in your briefcase or purse can keep you from looking ill-prepared if you forget to replenish the cards in your wallet.

What NOT to do: I’ve seen people leave their business cards randomly at restaurants, in rest rooms, and on bar counters by registers. Maybe this works, but I’m doubtful. In my mind, this would be even less effective than placing your business card on a bulletin board! Do you really think the wait staff are going to keep you business cards after you leave? Nah. I think they’re going to clean the table and those expensive die-cut, embossed business cards you had to have are going to end up wearing your table scraps in the trash.

Hint: Save your cards for the people who care.

Marketing Idea #83: Tradeshow Giveaways

Marketing Ideas Tradeshow Giveaways

The best and most obvious reason for visiting some tables at trade shows is for the free giveaways. You will find that many people will make the rounds to collect the free stuff. In some cases, the booths without free giveaways may experience lower traffic as a result. It’s a cheap ploy, but the right giveaway can gain you exposure you wouldn’t have had without it. Of course, you have to question the quality of your traffic if it’s only coming over to steal another one of those great metal pens…

Tip: Have fun with your giveaways! After all, if it’s really good, it will likely end up in the hands of their kids.


 

10 ways to master the tradeshow giveaway game

by Susan Friedmann

Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message, and create awareness. However, how many promotional giveaways do an effective job?

Before jumping into the trade show giveaway game consider the following 10 ways to master the tradeshow giveaway game:

Define Your Audience: Having a focused objective for your trade show giveaway will also help you decide who should receive it. Consider having different gifts for various visitors. You might have different quality gifts for your key customers, prospects, and general passers by.

Set Your Goal: What do you want to achieve by giving away a premium item? Trade show giveaway items should be designed to increase your recognition, communicate a message, motivate an action, or promote your small business. It’s important not only that the message have an impact, but also the premium itself.

Find the Right Item: There is a multitude of different items you could consider as a premium giveaway. However, which one will best suit your purpose? To select the right item, decide on your objective. Do you want it to enhance a theme, convey a specific message, or educate your target audience? Set a purpose to make your selection process easier. A promotional specialist can also help you make an effective selection. Remember your company image is reflected in whatever you choose to give away.

Add Your Message: Is there an item that naturally complements your marketing message? Have the message imprinted on the item with your company name, logo, and phone number. An important aspect of any gift is to remember who it was from long after the fact.

Set a Price: The price range for trade show giveaway items is enormous. Quality, quantity, and special orders all impact the price. Establish a budget as part of your exhibit marketing plan. Consider ordering the same item for several different shows. The greater the quantity of your order, the lower the individual unit price.

Establish Qualifiers: What must visitors do to qualify for a giveaway item? There are several ways to use your trade show giveaway effectively:

  • as a reward for visitors participating in a demonstration, presentation, or contest
  • as a token of your appreciation when visitors have given you qualifying information about their specific needs
  • as a thank you for stopping at the booth

Use the Pre-qualifying Secret: Trade show giveaways can be used to pre-qualify your prospects. One company uses playing cards. Prior to the show, they send “kings” to their key customers, “queens” to suppliers, and “jacks” to new or hot prospects. They request that the cards are brought to the booth in exchange for a special gift. When the cards are presented, the booth staff already knows certain information about the visitor. They can then act on their previous knowledge and use time with the visitor more productively.

Have a Sales Incentive: Will your trade show giveaway directly help future sales? Hand out a discount coupon or a gift certificate requiring future contact with your company for redemption. Consider premiums that will help generate frequent visits to customers and prospects, such as calling you for free refills.

Inform Your Target Audience: Novel trade show giveaways can actively help to draw prospects to your booth. Make sure your prospects know about it. Send a tickler invitation with details of the giveaway, or create a two-piece premium, sending one part out to key prospects prior to the show and telling them to collect the other half at your booth.

Have a Tracking Mechanism: Establish a tracking mechanism to measure the success of your trade show giveaways.

If it is a redemption item, code it so that you know it resulted from the show. Post-show follow-up could include a question about the premium: Did visitors remember receiving it, and how useful was the item? After the trade show, critique your giveaways with your exhibit team:

  • Did it draw specific prospects to the booth?
  • Was it eye-catching enough to persuade passers by to stop?
  • Did your customers find it useful?
  • Did it project the right corporate image?

There are plenty of exciting trade show giveaways for you to choose from to avoid the usual pens, pencils, and key chains. Make your premium work for you by applying the 10 ways to master your trade show giveaways and experience show success…it will be money well invested.


Susan A. Friedmann, CSP, is The Tradeshow Coach, and author of “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail article4 (at) thetradeshowcoach.com, or visit her website www.thetradeshowcoach.com.

Marketing Idea #2: What is Your Marketing Budget?

Marketing Ideas Marketing Budget

Set aside money for marketing efforts each year. Don’t use it for anything else. Often, we have a tendency to pull our marketing funds from the same pool of money as our operating funds. This habit can reduce an organization’s ability to market itself when the time is right. Be especially protective of your marketing budget; this is the investment that pays the bills.

Below, I’ve reposted a brief article by the Wall Street Journal which discusses the success of companies who remain steady in their marketing efforts, even in the face of a recession. Folks, if this can’t convince you to invest in your own marketing efforts, I don’t know what will.

In support of your efforts,

Matt

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The Basic Argument for Advertising in a Recession

from The Wall Street Journal (publication information unknown)
View the original article

When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows messages to be seen more clearly, and that increased visibility results in higher sales both during and after a recession.

Recessionary Advertising Works

Studies by the American Business Press examined the relationship between advertising and sales in 143 companies during the severe 1974/75 downturn. They found that companies that did not cut advertising either year had the highest growth in sales and the net income during the two study years and the following two years. The studies also proved that companies that cut advertising during both years had the lowest sales and net-income increases during the two study years and the following two years.

And not surprisingly, companies that cut advertising during only one of the recession years had sales and net-income increases that fell in between.

Long-Term Benefits

A study by McGraw-Hill of both the 1974/75 and 1981/82 recessions confirmed the long-range advantage of keeping a strong advertising presence. It found that companies that cut advertising in 1981/82 increased sales by only 19% between 1980 and 1985, while companies that continued to advertise in 1981/82 enjoyed a 275% sales increase.

An industry-specific study published by the Harvard Business Review found that airlines that increased their advertising expenditure during 1974/75 increased sales and market share in both years, while airlines that cut advertising in both years lost sales and share both years.

The results of all three studies are consistent, clear and unequivocal: Those companies that advertise during a recession have better sales than those companies that don’t.

The way to minimize a downturn and take maximum advantage of the upturn is to maintain a strong communications link with your buying public.