Marketing Idea #4: Note Those Hot Ideas

Marketing Ideas Hot Ideas

You probably already have ideas and future plans for your company in your head. Put these ideas down in print somewhere. Include a section for collecting marketing ideas and opportunity information. You’ll be amazed at the great ideas you lose track of as you get caught up in your day-to-day efforts. Make it a point to review this file quarterly and delegate the best ideas if you can’t tackle them yourself.

Great Marketing Ideas: Be a Mom for a Moment

Marketing Example Unicef Mom

Unicef Finland wanted to raise awareness for children’s rights and raise funds with a minimum cost. They also wanted to reinforce their position as an organization dedicated specifically to children’s welfare. There are over 145 million orphaned or abandoned children all around the world.

“By supporting Unicef anyone can be a mother to them, just for a moment.”

To provoke and create discussion they started by abandoning sound-equipped (crying) baby strollers in 14 cities. Inside the stroller was a note with the message:

Thank you for caring, we hope there is more people like you.
Be a mom for a moment.
Unicef

Media and public reaction was overwhelming. They flooded all the major TV, radio and web news. Estimated media reach was over 80% of Finnish population after just two days.

Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Production company: ADDlife Finland

marketing ideas ebook divider

References

I Believe in Advertising. Unicef Finland: Mom. March 31, 2009. Retrieved from http://www.ibelieveinadv.com/2009/03/unicef-finland-mom/.

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either by centering on a specific artist or by having the showing coincide with a particular (and appropriate) event.

Marketing Idea #79: Can’t You Read The Sign?

Marketing Ideas Signage

Consider the signage at your office or facility. Can a visitor find you easily? Can he find his way around your facility easily? Large buildings such as hospitals, office buildings, and malls often suffer from poor signage, creating a sense of unease and annoyance in their patrons. You know that even grocery stores can benefit from clear signage if you’ve ever had the misfortune of searching for way too long to locate a certain item on your grocery list.

Marketing Ideas Signs

Marketing Idea #95: Signs, Signs, Everywhere There’s Signs

Marketing Ideas Retail Sign Road Sign

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called top-of-mind awareness. Top-of-mind awareness is built and reinforced through repetition.

If you hold a retail store, 85 percent of your customers live or work within a five-mile radius of your business. When driving to and from work, school, and shopping, they pass your location some fifty to sixty times a month. Your sign should be designed so that it commands their attention every time they pass.

That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.