Marketing Idea #104: Host a Field Trip

Marketing Ideas Field Trip

A great way to gain exposure and provide entertainment is to provide public tours of your facility. This is especially powerful for agriculture, arts and history, manufacturing; essentially, any place where something is grown, created or built. Try not to schedule such an event around any deadlines or busy periods you might have. Take your time with the tour to ensure your captive audience remains engaged and make sure to tailor your presentation to your audience. A class of first-graders may be more interested in learning how apple cider is made than watching giant steel presses shape red-hot bars into orthopedic implements.

Or, then again, maybe not..

Marketing Idea #8: Selling Online (Do It)

Marketing Ideas Order Online

Make sure your customers can order from you online. If they can’t order from you online, make sure they can order by phone or by fax. You’re in the business of making it easier for your customers to do business with you! Your challenge is to analyze how easy it is for customers to get what they want from you. Have you ever tried to buy something from yourself? Go through the process. Have your staff go through the process. Survey your customers; how did they feel about their first experience with you? Compile your notes and discuss your findings. Then, fix what’s broken.

Marketing Idea #54: How to be Arrested for Fundraising

Marketing Ideas Arrested for Fundraising

A number of good causes offer a “lockup” program to enlist members of the community in raising funds. The idea is to publicize a mock arrest and jailing (though you may really be handcuffed and driven to the local jail in a police car) in exchange for “bail” (contributions to the cause). The arrested then contacts the members of his own network to solicit for a set amount of funds in return for his freedom. Once bail has been made, you’re set free. If you can’t be away from your job, there’s often a “house arrest” option. Sign yourself up, and publicize it as widely as you can. You’re gaining a life experience, a wonderful story, and good karma.

Marketing Idea #87: Demonstrations Work

Marketing Ideas Demonstrations Work

Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your products work. This is why those late-night infomercials are so successful. Even brochures can illustrate a step-by-step series of images that prove success.

What can you do to illustrate your product in action?