Marketing Ideas 101 Blog Carnival, December 18, 2012

Marketing Ideas 101 Blog Carnival

Welcome to the December 18, 2012 edition of the Marketing Ideas 101 Blog Carnival. Blogging Bill Smith presents Breaking The Barriers Of Language With WordPress Transposh posted at Captured Technology, saying, “Some websites have good content however, not all of them get high rankings because of the different languages that people use when writing.” Jeremy […]

How to Drive Traffic to Your Blog

marketing ideas drive traffic blog

Driving traffic to your blog can be one of the most difficult things to do.  With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence.  While it does take hard work and perseverance, driving and maintaining traffic to […]

Defining ‘Moments of Truth’ in a Business Customer’s Lifecycle

marketing ideas romancing the customer

by Joseph Fiochetta There are several critical times during a customer’s relationship where a decision is made–by the customer–to continue or discontinue interacting with a company. This may be the first bill, a customer service call, a retail experience, a Web site…any event that helps clarify the relationship with a particular brand, product, or service. […]

How To Work Keywords Into Your Website

marketing ideas how to add keywords

One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine relevancy means going […]

Marketing Idea #9: Match Competitors’ Prices

marketing ideas match competitor prices

Offer to match your competition’s prices. Bargain shoppers thrive on being able to bring in your competition’s ads to have you beat the prices. There are a few things that work to your advantage here: Your regular patrons will be less likely to be swayed away from you because of price. The hunt for the […]

Marketing Idea #18: Start an Affiliate Program

marketing ideas affiliate programs

Create a referral or affiliate program. Otherwise known as making it worth other people’s time to help you reach new clients. The goal of a referral program is to create revenue or to provide some other incentive for those who help you reach more people. Example: Dreamscape Multimedia offers a referral program with our web […]

Marketing Idea #25: Always Carry Business Cards

marketing ideas business cards

Always have enough business cards with you. While this seems like it should be obvious, people are still caught off-guard without their business cards. You’ll never know when or where opportunities will arise. Also, whenever you know you’re on your way to a trade show, mixer, or other networking event, make sure you take a […]

Marketing Idea #2: What is Your Marketing Budget?

Marketing Ideas Marketing Budget

Set aside money for marketing efforts each year. Don’t use it for anything else. Often, we have a tendency to pull our marketing funds from the same pool of money as our operating funds. This habit can reduce an organization’s ability to market itself when the time is right. Be especially protective of your marketing […]

Marketing Idea #4: Note Those Hot Ideas

Marketing Ideas Hot Ideas

You probably already have ideas and future plans for your company in your head. Put these ideas down in print somewhere. Include a section for collecting marketing ideas and opportunity information. You’ll be amazed at the great ideas you lose track of as you get caught up in your day-to-day efforts. Make it a point […]