Quote: “Cheerfulness is the best promoter of health and is as friendly to the mind as to the body.” ~ Joseph Addison
Motto: You only live once.
Driving desire: to live in the moment with full enjoyment
Goal: to have a great time and lighten up the world
Greatest fear: being bored or boring others
Strategy: play, make jokes, be funny
Weakness: frivolity, wasting time
Talent: joy
Also known as: fool, trickster, joker, practical joker or comedian
Jester archetypes in the wild:
- give people a sense of belonging
- help people have a good time
- low to moderate pricing
- fun-loving companies
- differentiate from self-important, overconfident established brands
Archetype examples: Motley Fool, Muppets
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.
