Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman
Motto: You’re the only one.
Driving desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fear: being alone, a wallflower, unwanted, unloved
Strategy: to become more and more physically and emotionally attractive
Weakness: outward-directed desire to please others at risk of losing own identity
Talent: passion, gratitude, appreciation, and commitment
Also known as: partner, friend, intimate, enthusiast, sensualist, spouse, team-builder
Lover archetypes in the wild:
- help people belong, find friends or partners
- help people have a good time
- low to moderate pricing
- freewheeling, fun-loving organizational structure
- differentiate from self-important, overconfident brands
Archetype examples: Victoria’s Secret, Lady Godiva
