Quote: “Dream no small dream; it lacks magic. Dream large. Then make the dream real.” ~ Donald Wills Douglas
Motto: I make things happen.
Driving desire: understanding the fundamental laws of the universe
Goal: to make dreams come true
Greatest fear: unintended negative consequences
Strategy: develop a vision and live by it
Weakness: becoming manipulative
Talent: finding win-win solutions, making the complex appear simple
Also known as: visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man
Magician archetypes in the wild:
- promise to transform customers
- product or service is transformative
- may have a new-age quality
- consciousness-expanding
- user-friendly or contemporary
- spiritual connotations
- medium to high pricing
Archetype examples: Disney, Dreamscape Multimedia, Oil of Olay