Quote: “He who is to be a good ruler must have first been ruled.” ~ Aristotle
Motto: Power isn’t everything, it’s the only thing.
Driving desire: control
Goal: create a prosperous, successful family or community
Strategy: exercise power
Greatest fear: chaos, being overthrown
Weakness: being authoritarian, unable to delegate, out of touch with reality
Talent: responsibility, leadership
Also known as: boss, leader, aristocrat, king, queen, politician, role model, manager or administrator
Ruler archetypes in the wild:
- high-status product or service used by powerful people to enhance their power
- make people more organized
- offer a lifetime guarantee
- empower people to maintain or enhances their grip on power
- has a regulatory or protective function
- moderate to high pricing
- differentiate from populist brands or clear leaders in the field
- market leaders offering a sense of security and stability in a chaotic world
Archetype examples: IBM, Microsoft