Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning and careful execution to get it right.
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This infographic by Clear Designs – a leading graphic design company based in Dublin, Ireland – outlines exactly what you need to know about logo redesigns. From advice on things to consider before redesigning your logo to the do’s and don’ts of logo redesigns. In addition, it looks at how some of the big companies and organizations have failed with their logo redesigns and gives tips from experts in the field. Essentially, it offers the key to effective logo redesign. This graphic is a must-read for marketing and advertising professionals as well as those in the design industry. Enjoy!
Have you ever redesigned your logo? Or worse, done it for someone else? Share your trials, triumphs and tribulations below!
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.