If you are intending to raise funds through a charity event, there are marketing techniques that can help greatly both online and offline. Depending on your desire and budget, you can try a number of promotional activities for your charity event. If you have taken care of online marketing and are now looking for offline marketing ideas, then read ahead for tips to keep your momentum building. There are many offline ways to market your fundraiser effectively and without spending much money. The best advice is to be creative, enthusiastic and passionate towards your goal of raising funds for your charity. However, if you are still stuck on how to market your fundraiser through offline techniques, then you can include any or all below given offline marketing ideas to promote your fundraiser in the most effective way.
- Build a team: A team — i.e. your battery of friends, some volunteers from your fundraising campaign and family members — can contribute towards promoting your fundraiser. A big team like this can create a good buzz about your charity event. Marketing of your fundraising event can be done by knocking door-to-door and telling them about your cause and campaign as well as by word of mouth publicity. The more number of people know about your charity event, the higher are the chances of increasing funds for the cause.
- Posters: Posters have always been a very effective offline marketing idea. Get your poster done from a person who will charge you nominal or do it for free. Keep the posters attractive with the message written in bold. People looking at the poster will get the message clearly and instantly. Also try and stick your posters at strategic locations, i.e. where people are more likely to see. Posters can be stuck near schools and churches. You can also ask your local shopkeepers and medical stores to stick it in their premises. People coming to buy groceries and medicines can definitely have a look.
- Flyers: Just like posters, leaflets or flyers can also help a great deal. You can either give flyers door-to-door (which requires efforts and time from you and your team), or ask your local newspaper vendor to include your leaflet with every newspaper they drop. This can help promote your fundraiser quickly and to a lot of people at once.
- Announcements at other events: Official and unofficial functions and events keep happening every now and then. You can take advantage of such events to promote about your fundraising event. School sports days and annual day function, church meetings or congregation, an event organized at your local club, etc. can all serve this purpose. You can talk about your fundraising campaign to event organizers and include a short announcement about your charity event and your intention to raise funds to a large group of people present there, at the end of the event. This way you have a great chance of marketing your fundraiser to a group of distinct people in a straightforward and easy manner.
- Phone calls and direct speaking: If you feel that your offline marketing efforts like distributing flyers and sticking posters are not being seen by people, then you can make a direct call. Get a list of all previous donors and make them a phone call. You can also stand in front of a school or church and tell passersby about your intentions to raise fund for a noble cause. This is a direct way of spreading message about your fundraising event. While speaking to people, use emotional, strong and persuasive words. It works best.
- Public Service Announcements (PSAs): PSAs are a good way to market your fundraising event. Radios, magazines and even newspapers are effective in putting your message across to a large section of people. You can speak to local radios and get yourself included as a guest. You can discuss about your intentions and persuade listeners to donate generously. Similarly you can have a small section in a magazine or newspaper where you can advertise about your charity event.
- Hold contests: A wonderful way of marketing your event and get people interested is by holding contests. You can hold quiz contests, kite -flying contest or any other contest that involves minimal spending on your part. You can keep a sponsored prize for the winner to make the contest more engaging and competitive. This is also another good way of promoting your fundraising event.
- Get in touch with associate groups and clubs: As an independent volunteer and as a frequent fundraiser, you can get in touch with other affiliate clubs and groups that are known to make generous contributions or considerably help fundraisers through their unique ways of promotion. Find out about them and get in touch.
- T-shirt fundraisers: This is another very popular charity event marketing technique. If you have a social cause and want to seek funds then you can first get your and some of your friends t-shirts printed with the cause of your charity. Leave an e-mail ID beneath. T-shirt fundraisers are not only a popular idea, but also help you communicate your thoughts to a number of people, without actually conversing with them.
- Contact local businesses: There are many local businesses who would love to contribute to a charity. If they donate funds, then it would not only help them save money in tax but also showcase their responsibility towards the community. You can first try contacting established businesses, as they have a wider reach and can promote your cause effectively. If the business is very keen on helping, without donating funds, then you can move a step higher in promotion by including your message in their product. You can then try contacting lesser-known local businesses. Tell them it is not necessary that they donate funds, but they can be of great help if they promote the fundraising event through any ideas that are feasible for them.
- Try to convey your message through public speakers: There are many orators who know how to weave magic through words. If you feel that your persuasion powers are not that effective, then you can definitely seek help from a public speaker. Get in touch with someone who often visits schools, clubs and other events to speak on a given topic. Talk to them and ask them to make a message supporting your charitable cause and the need to collect funds to sustain good work in the community. This will help immensely.
These are just 11 offline marketing ideas to promote about your fundraising event. Now you know ‘how to market your fundraiser’ through offline techniques. With creativity and a bit of elbow-grease, you can certainly come up with more unique marketing ideas to promote your charity event and make it a success.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.