Driving traffic to your blog can be one of the most difficult things to do. With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence. While it does take hard work and perseverance, driving and maintaining traffic to your blog can be done by utilizing a few key practices to your daily blogging habits.
Blog Targeting: Keep Your Audience in Mind
This is imperative when creating a blog and writing posts. Have a targeted demographic in mind and write for them, covering topics they want to read about and that they would find useful in their lives. Often over-looked is the tone of your blog posts, which is crucial to your blog’s success. If you’re writing a fashion and style blog, make the tone fun, informative and friendly—even casual, as if it’s between friends.
On the other hand, if you’re writing a blog for business men and women, or financially-minded people, then you want the tone to be business-like and knowledgeable. Business readers don’t want to feel like they’re getting information from an unreliable source, just as fashion readers don’t want to feel as if they’re being told what to do. Knowing who is reading your blog and then writing to them will not only set your blog apart but ensure you have repeat readers.
Blog Optimization: Keep Your Search Keywords in Mind
Once you have your blog written in the appropriate tone and content, go back through and ensure that you’ve used words and phrases that will be picked up by Google search bots. (Read How To Work Keywords Into Your Website.) Using a SEO platform to build your blog on can make it extremely easy to ensure that your blog posts will be returned in searches for your topic. Having good quality blog posts come up in results will make readers take note of the source and come back to peruse the rest of the blog.
Blog Management: Share, Post and Interact
Having a blog that isn’t seen isn’t really a blog at all. Make your blog something that you are proud of, sharing it on all social media platforms so that you can encourage traffic and increase the amount of clicks on your links. Sharing photos and posts on platforms that your readers are members of will increase your traffic and increase reader awareness of your blog. Social media can give your blog a trustworthy reputation and brand it as a trusted source for your topic.
Drive traffic to your blog to help more, connect more, and earn more.
Before you decide to employ these small changes to your blogging practice and aim to make them a habit, install an analytics program so that you can see the results and increase in your traffic these techniques have brought to your blog. Once you have mastered these habits and can create effective blog posts, there are many more techniques you can incorporate that are more advanced to drive traffic to your blog. Because ultimately it is traffic to your blog that will eventually make your blog lucrative and help your message reach many more people, so do what you can to increase your blog traffic!
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.