Ah, to make money blogging. It’s one of the holy grails of the Internet community. We write, therefore we are–but we would rather our loquacious posts pay the bills too. Really, is that too much to ask?
Want your words working for you? Here are a few ways to help your articles make money online.
How to Structure Your Blog
Write. A Lot.
The more gravity your website has, the more value (presumably) it will have, providing you have valuable insight to offer on the topic at the center of your soapbox. The search engines don’t look at only pages; they look at the composition of the whole site, as well as the sites linking into it, the links leading away from it, etc. So the more targeted content you have, the more gravity your site will have on that topic and the higher you will rise through the results.
- On the left navigation bar, set the search to [Exact].
- Enter your first attempt at keywords.
- Sift through the proposed keywords, looking for keywords and phrases with thousands of local visits, but which also have low competition. (This is Adwords ads competition, but we’re using it as an indicator of global competitive targeting.)
Sprinkle Keywords Throughout
Now that you’ve selected some keyphrases, it’s time to work them into your post. They should appear in your title and–if you’re using WordPress like you should be–in your page URL for the post or page you’re creating. Your keywords should also appear occasionally within your content and within a link or two.
Don’t go crazy here, as it all still needs to be readable by a human, but your blog post also needs to be found relevant by a search engine.
Title Your Images
Also, don’t forget to title your blog’s images. You will want to include the keyword in the alt tag for the image, as well as the actual file name for the image. For instance, the image above is titled “make-money-blogging.jpg” and its alt tag matches the title of this post; “how to make money blogging”. The alt tag is something you can set easily in the WordPress blog software.
While taking a second job might seem like the way to go there are only so many hours in the day, and the stress of the extra workload can lead to other problems. The key to generating a secondary income stream is to find something you enjoy, something you already do or could do, and get paid for it.
Leveraging Your Blog
One of the major methods people use to bring in extra money with their blog (or replace their main income in some instances) is affiliate marketing. One common approach here is to become a digital advisor and for every sale you make, you earn a commission. So say you write a blog reviewing books. In every blog post, you might place an affiliate link to the book you’re reviewing. Every time someone clicks that link and buys that book, you make X percent of that sale. If no one buys the product, you get nothing, but putting up a single, popular review has the potential to lead to many sales over time, creating an income stream once you build up a steady flow of traffic.
With affiliate marketing, you don’t have to be the magic or produce the magic. You get paid to offer information about whatever product, service, dream or dread the audience is seeking.
Per-per-click marketing is used by services such as Google AdSense and InfoLinks. With this marketing strategy your goal is not to sell a product, but rather to get your readers to check out ads related to your content. Again let’s use the example of a blog. Say your blog is about aftermarket car upgrades and how-to articles for car enthusiasts. If you allow Google to place a link or banner onto your blog, your audience will now be exposed to the ad. If they click on that ad, you get paid. The more traffic your site gets, and the more ads those people click, the more money you make. Ideally it’s possible to build up a popular enough base of traffic that you can just sit back and let the money roll in.
Selling Your Crafts
Lots of people enjoy making things, but they would never imagine there was a market for the things they make. Whether it’s weaving chainmail or making necklaces, all you have to do is set up an Internet storefront. Websites like Etsy.com or Ebay.com allow you to put up items for sale (or re-sale if you want to try and get a good price for things you bought cheap like designer clothes at a thrift store). You simply create a profile and pay a small fee to list your items. When those items sell you mail them to the buyer, and you get paid. This is more like running a traditional store, but with less of the traditional overhead that comes with a bricks and mortar operation.
Warning: Blog Owner Beware
The Internet is a great way to make extra money, but you need to be cautious when you decide to try out something you found online. Research any site or system before you decide to invest your time and effort into it, and if a “business opportunity” requires you to buy a starting kit make very sure that you look for reviews from other people. Chances are good that the only person making money is the one promising that you’ll be able to quit your day job within the year.
Well, while this isn’t all the tricks you can do, these ideas will get you a long way toward making money online with your blog. After all, I didn’t even discuss sponsorships, mailing list subscriptions, squeeze pages or any of the other fun monetizing techniques. There are many ways to make money blogging, but the cornerstone to running a successful blog begins with these core steps. As traffic to your site increases due to the increased value you’ve built, these money-making techniques will work better and better.
In support of your efforts,
(Updated April 1, 2015. Original posted October 30, 2012.)
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.