The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million by 2016.
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It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.
This infographic from Colourfast outlines the growth of digital coupons and provides an effective seven-step plan to maximize the effectiveness of digital coupons for your business.
Have you ever used coupons or promo codes with your offers? Any success? Share below!
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.