Blogs help you quickly and easily publish compelling information about you and your services out to the world. Blogs help to connect your business to potential customers. But how do your readers know when you’ve published a new post?
RSS (Really Simple Syndication) helps you do this by connecting your customers to your blog. The problem is, not many people know what RSS is or even how to use it. They want to connect with you, they’re just not sure how. The fact you likely don’t know how to help them connect with you makes the challenge greater, right?! Well, blog owners, there’s an answer to this.
Aweber has made it easy to connect your blog to your newsletter (your electronic newsletter, that is). Now you can turn your blog into an email newsletter. Simply plug in your blog’s RSS feed (for WordPress sites, this is usually something like yourdomainname.com/feed/) and choose one of Aweber’s colorful templates. When you publish a new post, Aweber places your brilliant content into the email template and fires it off to your subscribers.
You can even schedule your newsletters to go out on a particular day and time in the form of a weekly digest that delivers all of your latest posts! As your subscribers click through to your posts, you’ll see an increase in readers and comments. Plus, even more readers will discover your blog as your subscribers forward your emails to them.
Interested? If you’re tech-savvy, you can go straight to Aweber and proceed in setting up your account. If you’re a little unsure how to proceed–or if you get stuck–simply contact me and I’ll walk you through the next steps.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.