In the client database you should already be maintaining, track who ordered what service or product and when. This will assist you when you reach out to those customers again. With this knowledge, you will have a better understanding of what they do as well as what has been important to them in the past. More important, you will be gaining a picture about who buys from you and why.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.