Just because you provide a service instead of a product, it doesn’t mean you can’t participate in sidewalk sales. Use sidewalk sales to:
- Get to know your neighborhood and its foot traffic.
- Educate the public on what you do.
- Survey the public for what they want. Get suggestions and ideas from people on what they need and how you may best provide it.
- Conduct free demonstrations of your product or service.
Tip: Don’t worry if you don’t have a sidewalk. Find out when the next big local sidewalk sale is, and work out an arrangement with one of the participating vendors (one that compliments your own offerings would be preferred) to share its space.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.