Email Marketing 101: Extremely Effective Methods to Deliver Your Products and Build Your List Online

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Building your online list can jumpstart everything for your business. This is where you have to collect your visitors email address since all of them are potential customers. The best way to do this is to have them register their email address as you provide them with something related to your service or website.

Once you get them on your email list, you can send them correspondence as a means of updating them about your company and your website content. You can also provide them the answers to their queries.

There are three things that can help you achieve an email list. The first is to GENERATE. Show all your prospective customers everything that you have in store for them. The second is to CONVERT where you need to get as many information as possible. The third is to FULFILL where you need to give your customers what you promised them.

All of the methods of delivering a product must be done without any hitch. Right from the start, customers might be doubtful to offer their personal details to you. That means any slight glitch in the delivery might heighten their fears. It might affect your ability to convert. Here are ways to ensure better ways of delivering products.

The first way is by Single Opt-in. You do this by immediately sending them an email about what you can offer them. They get information right away about your product. This is not a foolproof manner though because you cannot confirm the address is actually the prospective customers. There is no way for you to assure yourself that the email will be sent to the right person. Also, the providers of email marketing services will execute this with a server that is not that dependable. They use these because they are more cost friendly. Unfortunately, although this may produce results, it may not be that accurate. There is a good chance that spam may be delivered to your clients and a good number of mails are bounced back. The good thing about it is that it is very easy to use and simple to do. Everyone on the list is added in a quiet manner. You can use this to move a prospective client from one list to another.

Double Opt-in is another way of building your list but a lot safer. In this manner, you collect email addresses from prospective clients and have them confirm that this is in use. Plus, their confirmation gives you the authority to send them necessary emails about your product. It also comes in a different name, Permission Based Emailing. The best thing about this is that there is a good chance that the emails are sent to the recipients. With a cleaner email list, you can create more engagement with it. This is the best way to build your list. There are only two drawbacks to it, the long set-up and the tendency for some to lose their confirmation mail.

The third way is called the Single Double Opt-in. In this way you send them part of what you offer as soon as they give you your email address. In return, you ask them to confirm their address before you send the rest of what you are offering. It creates highest engagement, better momentum and call to action from prospects. It is best to use with more than one offering. However, it takes so long to set up.

The fourth way is by publishing a newsletter and holiday & seasonal promotions. After they give you their email add, utilize it correctly by sending them a greeting email while offering information about your product and some promo codes. This will heighten their interest in your business.

These are 4 effective ways to deliver products. What you choose will depend on a lot of things. Choose wisely and find the best one for your business.


Andy Bell is an internet marketer, blogger and automation geek. He has reviewed various email automation services and other software at his website.

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Marketing Ideas Author Matt SchoenherrAbout Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on , Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.

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