“An uncomfortable truth; with a massive take away.
Not everyone is a brand.
Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’.
A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious they are trying to be something they are not.
You don’t need to be a brand to succeed online; for example you could be the PPV traffic expert; simply building an email list and doing email marketing driving leads to offers; that can work.” ~Terry Lamb
I’ve wondered about this.
Over the years, I have had teammates in the MLM and direct sales industries who wouldn’t do so hot at building a brand of themselves as a majority of the Internet marketing gurus suggest. I like the alternative offered here by Terry. This route helps your teammates get out of their own way and improves their likelihood of success–provided they have the patience, work ethic and resources to invest.
John Maxwell teaches the Law of Respect. In it, he illustrates how people naturally follow leaders stronger than themselves. In his example, if you are an 8 in leadership, you’re not likely to follow a 6; you would rather follow a 9 or a 10.
Folks won’t follow you onto a team or mailing list if they detect you’re as lost as they are.
We all carry a personal brand. However, most of our personal brands don’t carry the posture and the value (yet) to pull people to us. This may take years of self-development to kick in.
The shorter, more attainable path then for many will be to approach their marketing as a behind-the-scenes orchestrator; not a lead-the-charge expert.
In support of your efforts,
P.S. – Interested in learning how to market your business online? Start here.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.