back·lik·ing [bak-lahyk-ing] verb, alt. back lik·ing, back-lik·ing.
1. in social media, stating public approval in return for receiving a statement of approval.
2. reciprocal approval, as opposed to a true statement of significant personal, cultural or semantic interest.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.