It’s Good to be Small Sometimes

Small business owners and start-ups actually have something of an advantage over larger corporations. When a start-up makes a marketing mistake on a shoestring budget, it’s easily corrected as long as it’s dealt with quickly. When a large corporation puts millions of dollars behind a mistake, the mess and long-term damage to their self-image is much more costly to clean up.

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Marketing Ideas Author Matt SchoenherrAbout Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on , Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.

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