The Magic in Data-Driven Website Redesign

I’d like to share one of the recent marketing lessons I’ve learned (and I don’t know if this is 100% marketing or 50% marketing, 50% how to lead a meeting. I’ll let you decide.) Okay, we’re going through a massive overhaul of a large statewide website right now. This state agency website … Read more

What Is an AdWords Quality Score & How Do You Improve It?

Measure Your Content Correctly with Content KPIs

A profitable AdWords campaign requires a good Quality Score. Unfortunately, many entrepreneurs do not entirely understand the concept behind AdWords Quality Score or how to improve it. Truthfully, in the world of pay-per-click advertising, it’s one of the most vital metrics in existence. While it may seem irrelevant to advertisers who’re yet … Read more

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work into your branding efforts in order to reap the benefits. … Read more

7 Offline Marketing Strategies

Offline Marketing Strategie

For many businesses, internet marketing takes the driving seat when it comes to attracting eyeballs. While consumers do spend a big portion of their time surfing the web these days and using mobile these days, it doesn’t mean having an online presence is the only way to reach them. The reality is, … Read more

How to Make Infographics

How to Make Infographics

From the eye of an individual who isn’t familiar with graphic design, creating an infographic that’s both effective and appealing can seem unachievable…a task that’s best left to those who have an eye for design. But that’s far from the reality. In this day and age, there are several online tools and … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Snapchat Marketing: Connecting Businesses with Millennials

Connecting Businesses with Millennial

Introduction Snapchat is considered a great platform for businesses to connect a youthful target consumer audience. Better known for its disappearing or ‘snap’ messages, Snapchat attracts a large number of young people who share images and videos to let others know about their daily activities as they happen. Many entrepreneurs either don’t … Read more

The Different Types and Benefits of Channel Letter Signs

Types and Benefits of Channel Letter Signs

Your company’s signage provides a lot of information regarding your brand in just a glance. Of course, it displays the name of your business, but there is more to it than just that. It delivers a tone via color, style, and size. With that in mind, more and more companies have embraced … Read more

What Promotional Products You Should Use for Your Next Website?

promotional products

Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out to more potential customers and connect with them in an efficient way.  These products tend to go by various names including swag, schwag, or tchotchke. Even established businesses and brands use this … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Good News Stories That Will Build Your Brand

Brand Building

The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consumers or other businesses; you … Read more