Benefits of Link Building for Your Business Website

backlink building

by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of advertising, marketing, and customer acquisition for a business. There are many ways … Read more

10 Steps to Creating an Atmosphere of ROI Accountability

10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the … Read more

Marketing Idea #31: Know Your Neighbors

know your neighbors

Especially in a retail environment, it is important that retailers work together to synchronize and support each other’s activities. Likewise, the same can be true of strategic partners, where physical location isn’t as important as reciprocal efforts. If you haven’t taken the time to meet your neighbors (e.g., the businesses on your … Read more

Boost Your Credibility as a Leader

marketing ideas leadership

by Jack Pyle, Fellow PRSA No leadership skill is more important than the ability to be persuasive; to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuasive and credible if you are to … Read more

The Basic Argument for Advertising in a Recession

advertising in recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less … Read more

Infographic: Digital Coupons

infographic digital coupon header

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million … Read more

How to Make Money Blogging

marketing ideas make money blogging

Ah, to make money blogging. It’s one of the holy grails of the Internet community. We write, therefore we are–but we would rather our loquacious posts pay the bills too. Really, is that too much to ask? Want your words working for you? Here are a few ways to help your articles … Read more

Infographic: Mobile Market Domination

infographic mobile market header

Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version … Read more

How to Create Engaging Content as a Finance Professional

How to Create Engaging Content as a Finance Professional

Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now. As our brains act like a sieve, creating engaging content in any industry can be a challenge. Creating engaging … Read more

How to Stay Motivated In Your Home Based Business

How to Stay Motivated In Your Home Based Business

Having a home based business sounds great. In theory, it is wonderful to stay home, raise your children, and also support them with your business. However, it can be very challenging. Many people struggle to find a balance between work and family (whether they own a home business or not). Because you … Read more

Should Your Home-Based Business Outsource Work?

Should Your Home Based Business Outsource Work?

If you’re operating a home based business, you probably don’t have anyone working alongside you. Which is nice in the fact that you don’t have to bother with managing anyone. However, once you start to pick up a lot of business, you might feel overwhelmed with all the work you now have … Read more

Building Customer Loyalty

Building Customer Loyalty

by Jack Pyle Four years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work correctly, slowness, high cost and employees who are unqualified, indifferent or … Read more