History of Logos in Marketing

mcdo-logo

People perceive a brand’s name and logo differently; even if most of their thoughts are entirely subconscious, marketers know that they are what the brand intended to evoke through their carefully crafted message. That is why whether it’s playfulness, power, or trust, a wide range of emotions can be triggered with the … Read more

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to … Read more

Marketing Idea #52: Join an Art Hop

Marketing Ideas Art Hop

Participate in a local gallery hop, where local artists bring their wares to display at a collection of stores and businesses. Maps of participating businesses are provided, and the event is advertised throughout the community. Businesses may serve appetizers and beverages to visitors on the tour, and artists may be present to … Read more

Marketing Idea #48: Hold a Children’s Art Sale

Marketing Ideas Childrens Art Sale

Hold a children’s art sale. It may be as simple as having a local class draw on gift bags then selling those original artwork pieces to raise funds to sponsor a needy family for Christmas. Better: A less labor-intensive way to get the same thing done would be to scan the artwork, … Read more