3 Case Studies that Highlight the Success of Using Content Marketing

content marketing ideas

  Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently survey. Benefits […]

How to Market with Ebooks

how to market with ebooks

So maybe you’ve gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the e-book, you can expand that article into a longer version, add […]

Marketing Mastery Series: 5 Steps to Powerful Article Marketing

Marketing Ideas Article Marketing

Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing”, here is a quick definition: In exchange for a little sweat and focus, an article author (you) shares their wisdom and experience with […]

Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand. Better: You should be collecting the e-mail addresses of everyone who […]

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article. Explanation: This serves two purposes. First, you’re able to save […]