Why You Need a Professional for Developing Your Brand Image

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Branding encompasses more than having a logo and throwing in a few flyers and advertisements. Building a brand is sharing what your business is about, from your mission, vision, values, and promise, and conveying what you can offer to your customers. As such, branding is crucial in attracting more people to your … Read more

History of Logos in Marketing

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People perceive a brand’s name and logo differently; even if most of their thoughts are entirely subconscious, marketers know that they are what the brand intended to evoke through their carefully crafted message. That is why whether it’s playfulness, power, or trust, a wide range of emotions can be triggered with the … Read more

Color Psychology in Branding

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A buyer’s first impression of a brand is vital. One way to keep your buyers hooked is to present an impactful logo of your brand and the products and services. And that can be achieved by understanding color psychology to enable you to make the most of your brand. In a world … Read more

How Has Apple’s Branding Strategy Changed Over the Years?

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Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more

Are Business Cards Even Still Relevant?

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Way back then, business cards were the only way to exchange contacts and information during a networking event.  But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more