Infographic: The Power of Color in Branding

infographic color in branding header

Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated to a certain […]

Infographic: Can Celebrity Endorsements Influence Sales?

infographic celebrity endorsements header

Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI […]

How to Increase Your Brand’s Credibility

brand credibility

Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust from their customers […]

Branding Basics for Businesses: How to Find Your Voice & Stick To It

branding basics for businesses marketing ideas

The December 2014 Webs Small Business Digital Trends Survey revealed that 63 percent of small businesses use digital tools to market to customers. When marketing online, businesses must present a coherent look and feel to successfully connect with the target audience. Below are creative ways to showcase your company’s voice, an important, yet often overlooked, […]

Branding 101: 12 Brand Archetypes

Marketing Ideas 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of […]

Would changing your business name help your brand?

Changing your organization’s name to better suit your market can be powerful. So many business owners feel they have built equity into their brand name. While this is true to some extent, the extent of that equity is often over-valued. Changing the name to something that better reflects your mission in the world can yield […]

Marketing Idea #86: The Fortune Cookie Effect

Marketing Ideas Fortune Cookie Effect

Use the Fortune Cookie Effect. Engage your customers with a collection of cute or hidden messages in your packaging. Chocolates, fortune cookies, ketchup and beer are just some of the products that have successfully used this technique for drawing interest to their branding. The idea is to embed a message into your merchandising to inspire […]