Way back then, business cards were the only way to exchange contacts and information during a networking event. But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more
Always have enough business cards with you. While this seems like it should be obvious, people are still caught off-guard without their business cards. You’ll never know when or where opportunities will arise. Also, whenever you know you’re on your way to a trade show, mixer, or other networking events, make sure … Read more
A great rule for a brochure is, “If you can’t say it all on a business card, you shouldn’t say it at all.” (Okay, so it’s not really a rule, but it should be.) Distill what you want to say about your product or service and fit it on a business card. … Read more