Marketing ideas for the shoestring bourgeoisie.

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either by centering on a specific artist or by having the showing coincide with a particular (and appropriate) event.

Marketing Idea #104: Host a Field Trip

Marketing Ideas Field Trip

A great way to gain exposure and provide entertainment is to provide public tours of your facility. This is especially powerful for agriculture, arts and history, manufacturing; essentially, any place where something is grown, created or built. Try not to schedule such an event around any deadlines or busy periods you might have. Take your time with the tour to ensure your captive audience remains engaged and make sure to tailor your presentation to your audience. A class of first-graders may be more interested in learning how apple cider is made than watching giant steel presses shape red-hot bars into orthopedic implements.

Or, then again, maybe not..

Marketing Idea #52: Join an Art Hop

Marketing Ideas Art Hop

Participate in a local gallery hop, where local artists bring their wares to display at a collection of stores and businesses. Maps of participating businesses are provided, and the event is advertised throughout the community. Businesses may serve appetizers and beverages to visitors on the tour, and artists may be present to talk about their work. This may be done for free (for the exposure, sharing the expense for printing the maps, posters, and so on), or you might charge a small fee as the maps are handed out. (You would charge hoppers only once—not at each location.)

Marketing Idea #49: Community Day

Marketing Ideas Community Day

Hold a Community Day. Offer your goods or services to your local community at a free or reduced cost. Work with other local businesses and the media to promote your event. This is a great way to give back to the community and bring in new customers who have not visited your business yet. It is also a great way to get to know your neighbors. Work with them to make Community Day a larger event, offering even more value to the community!

Marketing Idea #22: Be a Panelist

Marketing Ideas Be a Panelist

If you are aware of an annual conference in your industry, offer to be a panelist. If it’s too late for this year’s conference, contact the event coordinators and voice your interest in attending next year’s conference. Anytime you’re able to present valuable ideas on your topic of specialty, you bring value to the effort of marketing yourself as an authority.

Tip: Nervous speaking in front of groups? Join Toastmasters to sharpen your public-speaking skills.

Marketing Idea #48: Hold a Children’s Art Sale

Marketing Ideas Childrens Art Sale

Hold a children’s art sale. It may be as simple as having a local class draw on gift bags then selling those original artwork pieces to raise funds to sponsor a needy family for Christmas.

Better: A less labor-intensive way to get the same thing done would be to scan the artwork, and then create iron-on transfers of it. This allows you to sell more copies of each piece, realize greater profits, and maintain happier artists (and parents.)

Marketing Idea #23: Teach a Class

Marketing Ideas Teach a Class

Teach a class at your local community college. For as little as one or two nights a week, take a few hours and guide a class through the curriculum of your specialty. Students want real-world information from someone who is spending most of his time in the trenches. Bring your successes and failures to them. Let them learn from your experience—and place another feather in your marketing cap while you’re doing it.

Marketing Idea #21: Speak at Career Day

Marketing Ideas Speak at Career Day

Be one of the speakers at your local high school on Career Day. This gets you practice in front of what could be a tough group. (If you can keep their attention and inspire them, you can approach any audience.) Be sure to research the school first. Have they won any big games lately? What sport season are they in? What are the students focused on? What are their challenges? How can you make your own story something they can relate to?

Remember: Your audience isn’t limited to the students; it includes their parents and the school faculty.