Marketing Idea #31: Know Your Neighbors

know your neighbors

Especially in a retail environment, it is important that retailers work together to synchronize and support each other’s activities. Likewise, the same can be true of strategic partners, where physical location isn’t as important as reciprocal efforts. If you haven’t taken the time to meet your neighbors (e.g., the businesses on your block, in your complex, in your part of town), you’re missing out on a great opportunity. Building relationships with these folks will lead to the ability to refer business to them, as well as the opportunity to receive referred business from them.

Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either by centering on a specific artist or by having the showing coincide with a particular (and appropriate) event.

Marketing Idea #104: Host a Field Trip

Marketing Ideas Field Trip

A great way to gain exposure and provide entertainment is to provide public tours of your facility. This is especially powerful for agriculture, arts and history, manufacturing; essentially, any place where something is grown, created or built. Try not to schedule such an event around any deadlines or busy periods you might have. Take your time with the tour to ensure your captive audience remains engaged and make sure to tailor your presentation to your audience. A class of first-graders may be more interested in learning how apple cider is made than watching giant steel presses shape red-hot bars into orthopedic implements.

Or, then again, maybe not..

Marketing Idea #52: Join an Art Hop

Marketing Ideas Art Hop

Participate in a local gallery hop, where local artists bring their wares to display at a collection of stores and businesses. Maps of participating businesses are provided, and the event is advertised throughout the community. Businesses may serve appetizers and beverages to visitors on the tour, and artists may be present to talk about their work. This may be done for free (for the exposure, sharing the expense for printing the maps, posters, and so on), or you might charge a small fee as the maps are handed out. (You would charge hoppers only once—not at each location.)

Marketing Idea #49: Community Day

Marketing Ideas Community Day

Hold a Community Day. Offer your goods or services to your local community at a free or reduced cost. Work with other local businesses and the media to promote your event. This is a great way to give back to the community and bring in new customers who have not visited your business yet. It is also a great way to get to know your neighbors. Work with them to make Community Day a larger event, offering even more value to the community!