How to Turn Your Blog into an Email Newsletter

turn blog into email newsletter

Blogs help you quickly and easily publish compelling information about you and your services out to the world. Blogs help to connect your business to potential customers. But how do your readers know when you’ve published a new post?

blog rss to email newsletter
Simple RSS to Email by AWeber Communications

RSS (Really Simple Syndication) helps you do this by connecting your customers to your blog. The problem is, not many people know what RSS is or even how to use it. They want to connect with you, they’re just not sure how. The fact you likely don’t know how to help them connect with you makes the challenge greater, right?! Well, blog owners, there’s an answer to this.

Aweber has made it easy to connect your blog to your newsletter (your electronic newsletter, that is). Now you can turn your blog into an email newsletter. Simply plug in your blog’s RSS feed (for WordPress sites, this is usually something like yourdomainname.com/feed/) and choose one of Aweber’s colorful templates. When you publish a new post, Aweber places your brilliant content into the email template and fires it off to your subscribers.

You can even schedule your newsletters to go out on a particular day and time in the form of a weekly digest that delivers all of your latest posts! As your subscribers click through to your posts, you’ll see an increase in readers and comments. Plus, even more readers will discover your blog as your subscribers forward your emails to them.

Interested? If you’re tech-savvy, you can go straight to Aweber and proceed in setting up your account. If you’re a little unsure how to proceed–or if you get stuck–simply contact me and I’ll walk you through the next steps.

Increase Your Blog’s Traffic in 7 Ways

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate links, traffic, and sales? Don’t worry; you are asking the right questions.

Reliable and qualified traffic is what any blog owner wants. In this article, we will look at some of the strategies we can use to increase your blog’s traffic.

Creating a Viral Content

increase blog traffic ideas

Every blogger wants to write contents that get viral. However, it is not as easy at it seems. There are ways that we can create content that is more appealing. One of these ways is to create captivating headlines. If you get the headlines right, you can be sure that readers will be clicking on that. Another way is to get the content length right. Most of the shared contents have a word count that ranges from 3,000-10,000. The last technique is to create a killer idea that is surely going to get viral.

Remember these four tips when creating your post:

  • Get to know your audience so you’ll know what sparks their interests.
  • You can use Buzzsumo to help you with the ideas for your contents.
  • You can use Ubersuggest to also help you get ideas.
  • You can take advantage of the comments from your previous posts for your ideas for your next posts.

Restructure Your Posts

increase blog traffic ideas

When writing for your target audience, you can consider restructuring your post. This is to suit the content to the audience better. You may not notice it, but sometimes, your readers don’t really buy what you’re saying on your post. You can tell that if no one is commenting or if the comments only say “nice post.” What this means is that you didn’t really get the reader’s attention.

In any case, try to think about restructuring your post. Learn about how your audience speaks and speak the way they do because that will make your content more relatable. An example of this is that if your audience is beginners when it comes to technological stuff, don’t talk to them with so much jargon. Try to ease them in with every technical term that you use and make your content more hip and not just a dry, technical manual. When you are successful in doing this, your audience will gladly cite, share, and promote your post.

Creating Evergreen List Posts

increase blog traffic ideas

Another strategy to get your blog more traffic is through Evergreen list posts. It is known to generate traffic even if it has been years since the post was first published. There are ways to know if your topic has a potential for Evergreen.

The first thing to do is to make sure that there is at least one publication such as in magazines where your topic in mind has been written. This is to make sure that your topic is a popular one. To do this, you can go to magazines.com. In there, type your keyword in the search box. The results will reveal the magazines where a certain topic has been published. The next thing to do is to assess previous list posts that were successful.

Remember these tips when thinking about your next topic:

  • Brainstorm with your team.
  • Participate on forums and discussion of your niche.
  • Read the latest news about your topic.
  • Once you have published your topic, promote it on your social media accounts.

Do Guest Blogging

increase blog traffic ideas

The first step to do guest blogging is to do research on blogs with good social influence. Google really likes authority blogs. What are authority blogs? These are blogs that have a lot of followers on social media. When you guest blog on these sites, there will be a good chance that you will get more traffic.

Before pitching a blog, though, you ought to check the social influence of the site to know how much traffic that you may expect to generate from the social media in the event that your post gets featured. To check their social influence, you can go to their Facebook and Twitter pages. You will see there the number of followers they have.

Kindle Select 90-Day Traffic Plan

increase blog traffic ideas

These days, self-published books represent over 31% of ebook sales in the Amazon Kindle Store. Before, self-publishing will cost you thousands of dollars as well as a contract with a publishing house. But today, it’s different.

If you have an idea that is worth sharing, you can now be a published author within a week! Imagine what that can do for your blog traffic. If you publish with Amazon Kindle Direct Publishing, you get to drive your targeted traffic and can reach hundreds and thousands of people without spending a cent.

After publishing your Kindle book, the next thing you do is to enroll the book in the “Kindle Direct Publishing Select Program.” What will happen is that your book will become exclusive in the Kindle Store for 90 Days. The book will also become exclusive in the Kindle Owner’s Lending Library. When you do this, you get to reach thousands of your targeted readers because they can borrow the book for free. Also, for five days of your 90 days, you can run a free promotion for a paid ebook.

Takeaway

increase blog traffic ideas

One more thing to remember is this: consistency is key. The traffic strategies we have learned here may have been proven, but the results won’t come overnight. You have to stick to your technique and be patient. You still have to do your research and write your own content because these techniques won’t be writing them for you. Take the time to get to know your audience and participate and converse with them through the comments sections and the forums. Eventually, visitors will come to your blog, your email subscribers will increase, and your conversion rates will boost. Consistency and patience will do great for building your sustainable business.


author Nicolas FinetAuthor Bio

Nicolas Finet is a technically-minded marketer and the co-founder of sort-list.co.uk helping customers to get the most out of their digital strategies. Follow him on twitter @nifinet

3 Case Studies that Highlight the Success of Using Content Marketing

 

content marketing ideas

Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently survey.

Benefits like higher response and engagement rates, more timely and relevant interactions, and better word-of-mouth publicity are a few of the draws attracting marketers to content marketing. Here are three content marketing campaigns that paid off for some of today’s top brands, illustrating some effective strategies other brands can emulate.

Huffington Post Cooking Videos

The Huffington Post has found success by posting cooking videos on everything from poaching eggs and preparing pizza-themed recipes to making Chinese dumplings. When sharing these videos on Facebook, the clips are presented in a short format, making it easy to attract and maintain viewers’ attention. For example, a 1-minute and 18-second Facebook video on refugees cooking their native cuisine attracted more than 757,000 views.

But be sure to visit YouTube if you want to check out some longer videos that have also attracted a number of views. For instance, a 9-minute, 40-second video on how to cook the perfect steak by Chef Theo Randall has, to date, attracted more than 9,500 views and shows viewers, whether they’re experts in the kitchen or not, how to make a steak, along with portabella mushroom and homemade salsa verde. Other Huff Post Facebook posts link from pictures of food to how-to articles on the publisher’s website. By linking short, social media content to longer videos and articles, The Huffington Post is able to channel initial viewer interest from Facebook into deeper social engagement on the company’s site and YouTube channel.

Farmers Insurance Inner Circle

Blogging, another popular content marketing strategy, has been deployed successfully by Farmers Insurance through its Inner Circle web portal, which provides consumers with informative content on six main topics:

  • Auto smarts
  • Home tools
  • Life preparedness
  • Insurance gaps
  • Exclusive Farmers Insurance perks
  • Unbelievable but true insurance claims

The brief, engaging and easily-navigable content serves Farmers Insurance’s sales strategy by informing consumers on important insurance-related topics that may pique the interest of potential buyers, all the while guiding them along the company’s step-by-step sales funnel. To promote its content, Farmer’s Insurance syndicates its blogs to the company’s Facebook page, which also links to its Instagram feed and Pinterest board.

Farmers Insurance also posts original video content to its YouTube channel. By utilizing multiple social channels, Farmers Insurance attracts consumers interested in insurance policies using native content that engages and informs without needing to make a hard sell. Consumers to whom the content appeals will then naturally be drawn into a sales conversation.

Michelin Restaurant Ratings

For over a century, French tire maker Michelin has been publishing travel guides to assist drivers on road trips, featuring information on hotels, gas stations and mechanics. The Michelin brothers correctly foresaw this type of information would promote demand for cars by promoting French tourism. Eventually, a ratings system for restaurants emerged, where one star represents an esteemed restaurant, two stars means excellent cooking and three stands for exceptional cuisine.

Since 2005, Michelin’s venerable and highly selective restaurant guide has been reviewing some of the top eateries throughout the United States. Indeed, making the coveted Michelin guide can be difficult, as only 67 restaurants throughout the Big Apple received a Michelin star in 2014. Foodies traveling the world can now access Michelin’s guide on the company’s website and easily identify the best restaurants for their global excursion. This offering serves to drive traffic to Michelin’s website, while positioning the company as a premium brand representing quality taste.

Byline: Roy Rasmussen, co-author of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small-business management, sales, business coaching, social media marketing and career planning.


Roy Rasmussen, coauthor of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing, and career planning.

Writing and Buying Articles: Is iWriter Right For You?

marketing ideas iWriter review

If you have a blog online, you need articles to ensure the success of your blog. If you want to make extra money online, then writing articles for other people is an excellent way to get money quickly. An online writing service called iWriter caters to both people wanting articles written and people wanting to write articles. But is iWriter right for you?

online writing

For People Who Want to Buy Articles

If you need articles written for you, then iWriter can definitely be your best friend. There are not too many downsides for people requesting articles.

Personally, I have not seen anywhere else who offers articles as economically as iWriter. You can get a 500-word article for as low as three dollars. That is cheap!

However, the cheapest articles are written by the most nubile writers. Most of these writers have been negatively rated by other people buying articles, or they are just starting out on iWriter. Obviously, if you get someone who is just starting out, you could end up with a really great writer at a really low price, however you are rolling the dice here because most the writers in the basic category are not excellent writers. More like “writers in waiting.”

The great news is—if you’re willing to spend a few more bucks—your article will only be seen by the top writers on iWriter (the ones who have been consistently rated as “premium” writers.) There are some really talented writers in the 4-stars-and-up group, and there are even more masterful writers in the elite group. These folks will cost you twice as much, but that is still a cheaper price than any other article-buying site once you figure in your time to rewrite that pathetic little article you got on the cheap.

You Choose The Articles You Want

You get to dictate what kind of article you want, what keywords you want in the article, what your article purpose is for and any other instructions at you want to include. This can take a few minutes, but it helps you get an article that meets your needs.

No matter who writes your article, you can choose to accept it or to reject it after you see the full article. This is quite unique to iWriter. Other article buying sites only allow you to see part of the article before you decide to buy it, to hedge against plagiarism.

One of the great features of iWriter is that you can send your requests to specific writers. This means once you find that excellent writer, you can specifically request them for every future article. A huge time saver!

Even though iWriter’s focus is articles, you can also get e-books and article rewrites done. Again, buying e-books on iWriter is much cheaper than buying e-books anywhere else. However, as of now, there is not much formatting the writers can do. Authors can write the content for you, but you will still need to format the book. Still, this can save you hours and hours of writing if you want to create a report or e-book.

Is iWriter Worth It For Requesters?

Absolutely. If you can find yourself in elite writer who understands what you want in an article, you are set. You’ll be paying less than most people on the Internet for content that is just as good.

And of course, if you simply want a deluge of almost-readable articles stuffed full with keywords for SEO purposes, then there is no other place like iWriter to get articles. You can buy hundreds of articles from basic writers at a very low cost.

»Visit iWriter.com

online writing

For the People Who Want to Write Articles

If your intention is to make some extra money writing articles, then iWriter can be a great option for you, depending on how well you write. Writers do have slightly fewer perks than requesters, however. First, the good news:

The Plus Side to Writing for iWriter

Once you become an elite writer, you can choose to write any article you want. Every day there are hundreds of articles available for you to write. In fact, you will notice there are new requesters almost everyday because iWriter is growing at such a rapid pace. (Good news for writers!)

This means your income potential is only limited to how much, how quickly, and how professionally you can write. If you have a good grasp on the English language and can write quickly, you can potentially make a full-time living off iWriter.

If you impress enough requesters, you will never be short of work.

Requesters are able to choose their favorite writers, so you can easily become a favorite writer of many requesters and therefore always have work available and (as a bonus) earn more money.

You earn a percentage of each article you write. As of the time of this article, iWriter takes 29% of the total cost of the article. This means if you’re writing a 700 word article, the cost to the requester five dollars and you, as a basic writer, will earn $4.05. However, if you get a personal request to write the article, then you earn another 5% of the total price paid. Therefore, getting people to request you definitely works in your favor over the long run.

As a writer, you also earn extra money through tips. When a requester accepts the article, they have a choice to tip. If you can find generous requesters, tips help supplement your income.

The Downside of Writing for iWriter

Let’s face it; rejection sucks. At iWriter, requesters can reject your article without reason. If you are someone who takes an hour or longer to write an article, this can greatly affect the amount of money you make. Wasting an hour or two on an article that doesn’t earn you any money can really chew glass. However, if you own other blogs, you may be able to repurpose those rejected articles, or try sell your rejected articles at other places such as Constant Content.

For writers, probably one of the largest drawbacks of iWriter is the effort required to get yourself upgraded to elite status. Currently, you must write 30 articles at a basic level before you are allowed to move up to premium or elite status. If you write slowly (but you are a good writer) this can require saint-like patience. Nobody wants to earn a few bucks for a lot of work. The two ways to get through this seasoning period? Focus on the light at the end of the tunnel and choose to write longer articles (which earn you more money.)

The other drawback is that you are graded on a five-star system. Requesters give you a star rating when they accept or reject your article, and this can greatly influence the amount of money you make. A basic writer is one who receives an average of 4 stars or less. A premium writer has an average of 4-4.6 stars. And an elite writer has an average of more than 4.6 stars.

While most requesters rate you fairly, there are many who may give you 4 stars for no apparent reason. Understandably, this can become very frustrating when you are trying to work your way up to elite status.

Is iWriter Worth It for Writers?

It can be. If you

  • can work yourself up to an elite status,
  • have good research skills or knowledge to write from,
  • have people who request articles from you, and
  • can produce an article with an hour,

then iWriter can be an excellent place to earn a part-time or full-time income from!

»Visit iWriter.com

Online Writing Made Short Work at iWriter

marketing ideas online writing

Your new website or blog needs content that is going to grab and keep your viewer’s attention. It also needs to appear as if it was written by a true professional. Let’s face it. We’re not all loquacious blog writers and sometimes, our written word may not offer our website what it truly needs to compel readers to action.

If you want content that impresses, you may want to consider paying for articles and buying blog posts. There are many sites where you can find online writing services offering top notch writers (oDesk, Elance, Guru, etc.,) but how do you know where to start? Two popular sites many people use to find writers work are iWriter.com and Fiverr.com. For this article, I will use iWriter and Fiverr as opposites on either side of the online-writing spectrum.
online writing

What is iWriter?

Need an article written? Can’t get to that third blog post this week? Looking for essay writing? Have your writing project done easily by using iWriter.com. Here, “requesters” post requests for writing work. Pick your keywords, suggest the topic and write a short summary to help your prospective writers read your mind. Be sure to include special instructions if you have any other directions that could help a would-be author zero in on your perfect article or blog post.

marketing ideas online writing iwriter

Visit iWriter.com

Your writing jobs are then posted to the writer community (those seeking author and blogging jobs,) at which time someone grabs your request and tries their hand at writing for it. The requester (you who’s buying the article,) can read the article or blog post before you pay. Like the work? Pay for the article. Need revisions? Request them and be specific!

What if you don’t like the article written by your iWriter author? You have no obligation to buy the article. The iWriter website allows you to reject any writing jobs and let someone else try writing it for you. (Keep in mind however, the lower your approval rate, the less likely the higher-quality writers will invest their time into your jobs!) You can also ask the writer to make adjustments to the work so you don’t have to reject them completely (full rejection wastes both yours and your writer’s time, so avoid it when you can.)

To sum up, iWriter is a professional online writing site made for writing and writing only.

online writing

What is Fiverr?

Fiverr is a site where people pay exactly five dollars for a wide variety of services. Here are the categories Fiverr offers:

  • Gifts
  • Graphics & Design
  • Video & Animation
  • Online Marketing
  • Writing & Translation
  • Advertising
  • Business
  • Programming & Tech
  • Music & Audio
  • Fun & Bizarre
  • Lifestyle
  • Other

marketing ideas online writing fiverr

Visit Fiverr.com

If you are looking to have something written for your website or you need some help marketing, you can find that on Fiverr. You will pay no more than $5 for each service or “gig”. While there are some fun gigs on Fiverr, there are also a fair amount of dregs and scams, so buyer beware here! Certain services (such as having fun videos created for you) have a higher chance of quality delivery than others (like this traffic generation scam I ran across.)

With Fiverr, you can also reject your articles if you’re having someone write for you, however you may find your review disappears! (As in, your warning to others that the Fiverr gig vendor is shady or subrate is mysteriously deleted!) Fiverr takes an undisclosed cut of all their gigs, and they seem to protect their top earners; regardless of any sense of good business ethics or transparency.

In review, Fiverr offers an online marketplace for a wide variety of random services.

online writing

Why Use iWriter?

There are several ways you benefit from using the online writing service iWriter for you article-writing needs. Here are some reasons why you should consider becoming a requester on iWriter today.

iWriter is Simple

To begin receiving articles from iWriter, simply sign up, post your writing job and then sit back while writers do the work! Paying is simple and you don’t have to search for good writers to do the job; the writers come to you. Need a really high-quality article written? Pay a little more to have your writing job placed in front of writers with a 4.6- to 5-star rating.

iWriter is Inexpensive

You can pay as little as $1.25 for a quick article. The more you pay, however, the better quality writing you receive. You can pay as much as $18 for a 1000-word article and expect to have gleaming perfection delivered to you from one of iWriter’s premium writers. The amount you pay is up to you. If you are putting the writing on the main page of your website, you may want to spend a little extra to ensure that post is excellent quality. For article marketing, you may feel the backlinks are more important than the quality of the article, so you may target a lower pay range for this work.

As an iWriter Requester, You Call All the Shots

When you place an order for articles you need to have written, you explain exactly what it is you want done in the special instructions area. This is where you can explain to the writer what you want written, how you want it written and what to include. There are also fields where you will specify keywords, article length and article tone so the writer can keep the keyword at a certain percentage if you are using the articles for advertising and marketing.

When a writer completes the first draft of your article, they submit it for your review. If you like it, you simply pay and download. If you don’t like it, you either ask the writer to make revisions to the article or—if it’s a real train wreck—you have the option to turn it down completely. This means you can turn down as many attempts as it takes until you get the article you really want. (As mentioned earlier, it’s best not to reject articles will-nilly because this lowers your approval score and can drive talented writers away from you.)

iWriter Saves You Time!

Often, the turn-around time it takes to receive your article is very fast. One of the ways writers establish their reputation on iWriter is by providing quick responses to writing jobs. Usually, your blogging jobs are accepted right away, which starts the clock on the job. This means you can have quality content written for you within a few hours. If a writer submits their article and you like the first draft, you simply pay for it and it’s yours right away!
online writing

Afterglow

Ultimately, using the iWriter online writing service can save you a lot of time and heartache while bringing you great content for your readers. But then, iWriter is a service dedicated to writing.

While Fiverr is good for certain things, online writing doesn’t seem to be one of them. There are occasionally talented authors found on Fiverr, however they seem to quickly be crushed by a deluge of $5 requests once the Fiverr community discovers them. (I’ve seen several of the best writers on Fiverr remove their writing gigs or fall ridiculously behind in their writing assignments, regularly failing to meet deadlines and compromising their ratings.)

While any online writing service may require some hunting to find your favorite writers, once you have them selected, using a writing site like iWriter can help make your website a content-rich powerhouse. Highly recommended.

»Visit iWriter.com